“A majority of the panel members were checking their notifications via the Apple Watch regularly, which by definition means they’re not looking for that information on their phone: ‘I realized I have come to COMPLETELY rely on my watch for all my Notifs/Glances. I don’t even know anymore how I would get by with only my phone,'” Bernard Desarnauts reports for TechCrunch. “‘With every text message, Facebook notification, email notification I get to decide whether it needs my attention without my phone.’ In fact, more than 90 percent of our panel said they use their iPhone less often now that they have Apple Watch: ‘EVERY time I don’t have to fish my phone out, I like my Apple Watch more.'”
“Actual numbers back this up. Over the last month, Wristly collaborated with Kevin Holesh, the creator of the Moment app that tracks iPhone usage,” Desarnauts reports. “Apple Watch owners open/pick up their iPhone at least 20 percent less than non-Apple Watch owners.”
“This quantifies the anecdotal reporting from our panel; wearing an Apple Watch helps reduce the number of notifications and interruptions from your iPhone, and helps users remain focused on what is happening in the moment,” Desarnauts reports. “And as more mainstream consumers start wearing Apple Watch, we can extrapolate that, over time, it will help users spend less time glued to their mobile screens.”
Much more in the full article – recommended – here.
MacDailyNews Take: So, here’s the data that backs up what we predicted would happen four months before Apple Watch even launched:
With iPhone, Apple changed the fabric of our everyday lives: All around the world today, you see people constantly pulling phones from pockets and staring at them. With Apple Watch, Apple will change behavior worldwide once again. A quick glance at your Watch and you’re off. No more smartphone zombies. Watch and see. — MacDailyNews, January 30, 2015
All phones are cumbersome to the same degree. They have to be pulled out, woken up, and poked at. Apple created… a world of iPhone/iPhone knockoff addicts. Apple will change the world again with Apple Watch, replacing iPhone zombies and iPhones on and under dining tables and everywhere else (you know, the stuff the older set complain about: “People nowadays, always looking at their gizmos, nobody can even have a conversation”) with quick glances of the wrist – like in the days of yore. — MacDailyNews, January 31, 2015
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]