Adele rejects streaming music services, including Apple Music, for ‘25’

“For weeks, the music industry has been awaiting the release of Adele’s new album, ’25,’ with a mixture of excitement and anxiety,” Ben Sisario reports for The New York Times. “The album is all but certain to be a gigantic hit, but Adele had not revealed whether she would release it on streaming services like Spotify and Apple Music.”

“The answer is no,” Sisario reports. “With less than 24 hours before the album’s release on Friday, the major digital services have been told that “25” will not be made available for streaming, according to three people with direct knowledge of the plans for the release.”

“Adele is said to have been personally involved with the decision about streaming,” Sisario reports. “‘Hello,’ the first single from ’25,’ was a huge hit when it was released last month, selling more than 1.1 million copies in the United States in its first week, the biggest number ever recorded for a download, according to Nielsen. The video has also been viewed more than 400 million times.”

Read more in the full article here.

MacDailyNews Take: It certainly can’t hurt actual sales to start off with no streaming.

Adele’s new album ’25’ may break ‘impossible’ sales record – November 19, 2015


  1. Are you surprised? After all, movies are in theatres or pay per view first before going onto DVD and finally Netflix et al.

    Unless the price for new songs / albums are significantly higher than previously released ones there is not much incentive for artists to allow their songs to be streamed.

  2. Where NOT streaming is a problem these days is:

    1) No free marketing from allowing potential buyers to hear the whole thing.

    2) It will get ‘streamed’ anyway by people who share it among themselves. (Not that I approve!)

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