“The Apple TV and iPhone were both formally introduced to the world on January 9th, 2007,” Neil Cybart writes for Above Avalon. “One went on to sell over 700 million units and is now responsible for an active installed base of approximately 500 million users. The other was classified as a hobby and went on to sell ‘only’ 20 million units.”

“In 2014, Apple reportedly shelved the idea of selling its own television set,” Cybart writes. “Given renewed focus around the launch of a new Apple TV platform, have the odds of Apple having second thoughts about selling its own branded television set gone up? No. Upon closer examination, there are very few reasons to justify an Apple-branded television set.”

Cybart writes, “In fact, a very strong case revolving around the television’s ultimate value in a mobile world can be made demonstrating why an Apple television will not receive the green light to market.”

Read more in the full article here.

MacDailyNews Take: Agreed. Apple can’t even bother to offer even a 27-inch 4K standalone display, much less a 5K display to match/pair with their 27-inch iMac, so it’s difficult to imagine they have any interest whatsoever in making an Apple-branded “TV set.”