Apple “will shut down Beats Music on November 30, according to a support document published Thursday,” Steven Musil reports for CNET. “All Beats subscriptions will be canceled on that day, but Apple is encouraging subscribers to migrate their user profiles to Apple Music, the music subscription service it launched in June.”
“The closure of Beats Music comes less than six months after the maker of iPhones and iPad tablets unveiled its first subscription-streaming service, dubbed Apple Music, as its revamped way of presenting songs on its devices,” Musil reports. “The $10 a month service builds upon Beats, the music subscription service that it acquired in 2014 for $3 billion.”
MacDailyNews Take: Or, in other words, roughly $2.7 billion too much.
“The introduction of Apple Music marked a radical departure from the norm for the electronics giant, which had for years resisted adopting a music subscription model for its customers,” Musil reports. “Since Apple Music launched in June, 6.5 million people signed on as paying members, said CEO Tim Cook last month, with another 8.5 million people participating in the music service’s 90-day free trial. ”
Read more in the full article here.
MacDailyNews Take: It’s still amazing that so few users, relatively, take the time to enable the 90-day free trial. What are they afraid of, that they’ll like it too much?
Apple Music has 15 million users in its first three months; plus how to turn off Apple Music auto renewal – September 22, 2015