“Apple is planting a new flag in the e-commerce soil, with the launch of a ‘Shopping’ category in the App Store,” Seth Porges reports for Forbes. “And it’s coming just in time for the holidays.”
“Up until now, iOS shopping apps have lived in App Store verticals such as ‘Lifestyle,’ which are crowded with all sorts of other apps that made it difficult for would-be buyers to discover new ways to spend cash,” Porges reports. “By separating these shopping apps, Apple is creating a sort of mall within the App Store — a place spenders and gift-hunters can go when they need to stuff a stocking in a pinch. Naturally, the new category also offers Apple an opportunity to highlight apps that take advantage of Apple Pay.”
“At launch, the vertical will feature retailers such as [Nordstrom], Everlane, Gilt, Groupon, Walgreens, and Walmart,” Porges reports. “To celebrate the launch of the channel, many of these apps are also preparing special deals for customers for the first week of launch, running from November 5 through November 12.
Read more in the full article here.
MacDailyNews Take: There are some enticing deals – check them out in the full article.
But still no Science section …
It will be great to see new categories evolve.
What I’d like to see is the ability to separate/filter “Free”, “Free with in app purchases”.
“Free” “Free+” would be nice tags.