Apple Watch sales hit 7 million ahead of holiday shopping season

“Apple is remaining tight lipped about the official sales figures for its debut wearable – the Apple Watch – but that hasn’t stopped analyst Canalys declaring some pretty staggering numbers,” Paul Lamkin reports for Forbes.

“It has stated that Apple has ‘shipped nearly 7 million smart watches since launch, a figure in excess of all other vendors’ combined shipments over the previous five quarters,'” Lamkin reports. “Canalys claims that no other smartwatch brand, Samsung included, has managed more than 300,000 sales in one quarter and that the Pebble Time Steel, launched in July, had 200,000 shipments in its first quarter.”

“An IDC report, published back in August, claimed that Apple has shipped 3.6 million units in its first quarter,” Lamkin reports. “[Apple Watch’s] share of the smartwatch market could hit 68 percent by the end of the year, according to a report from market intelligence firm Tractica. However, its report is based on a forecast of 24.4 million smartwatch shipments in 2015, with Apple Watch numbers being around the 16.7 million mark. While the Holiday season will, of course, see a boost in sales – this would be a bit of a leap from the 7 million units Canalys is reporting.”

Read more in the full article here.

MacDailyNews Take: Apple is primed for a very Merry Christmas, indeed!


  1. I think a lot of people (myself included) are waiting for hardware 2.0 to make the leap. That’s when things will really take off and we’ll know if this is an established product line or just a big gimmick. My sense is that we will see wearables, and the Apple Watch in particular become an important component of the tech lifestyle.

    1. Exactly, once you have one you may never want to be without one, but I think a lot of people don’t see this gaping whole in their lives that an Apple Watch will fill. With an iPhone it was obvious, people had phones, people wanted them to do more, the iPhone was great. A lot of what Apple Watch does is what an iPhone does but in a different way. Since you still realistically need an iPhone, not having an Apple Watch doesn’t leave you unable to do things in the same way not having an iPhone does.
      As such I’m waiting for the refinements of the next iteration before taking the plunge. I’d love one, but I’m not in a rush.

    2. Don’t think twice it’s alright. Tech will always refresh to obsolete or the next thng for most hesitaters that will forever wonder how they missed the train waiting for and uncrowded car that never came…

  2. I’ve not really looked because it’s harder to spot a watch than a phone, but I have seen a couple of Apple Watches when I’ve been on the tube, never seen another smart watch.

  3. As usual the analists have to keep movng the bull’s eye on Apple, now that we know that sales were better than anyone imagned, they’re saying “that the real test is the holiday sales” …

    Nothing is ever good for them, but what’s really sas is that there’s a whole seaof idiots out there that buy anything they read including that the world is flat…

    Apple will again own Xmas and agin they’ll call it a one trick pony, but this pony is off to the races while everyone else is licking their wounds and limping.

    1. These reports are based on everything from component suppliers to retail foot traffic, so they’re playing it safe by referring to their numbers as those that were shipped. And that’s a fair assessment, but again, these are just guesses as Apple has not reported any sales numbers.

  4. Wall Street thinks 7 million AppleWatches sold is a joke. Amazon’s AWS is considered a world-beating business that will change the course of enterprise history. AppleWatch is mentioned with snickers as being a dead-end product in a year. Sometimes a company will make the right choices and then sometimes not. 7 million AppleWatches sold might be a good start but Wall Street is sure it’s going to end up just like the iPad, as short-term business destined for failure.

    It’s fortunate for Apple they have the wealth to enter into any business they want if one starts dying. But will Apple make the right choices. Apple’s iPad business needs to be repaired but most believe it’s a lost cause based on consistently declining sales. Little growth is bad enough but negative growth simply won’t be tolerated by Wall Street. Apple is considered a hardware company but in my opinion they need to diversify into a business that isn’t hardware based. They have to find another business that can convince Wall Street it has long-term legs. Wall Street is already convinced AppleWatch is a long-term failure so Apple remains a one-trick pony in Wall Street’s eyes.

    I don’t see a lot of people wearing smartwatches but things do change over time. I wear watches so it’s not a hard-sell to me but I’m more interested in sports and fitness bands than some fancy-looking wrist bangle with pretty watch faces.

    1. Let’s not forget Apple doesn’t exist to please shareholders. They’re simply along for the ride. Apple exists to bring market disrupting, world class products to the masses. The day Apple changes its business model to satisfy the short term profit gain of its shareholders is the day Apple starts to die as a culture, and becomes just like every other company on the planet. Then, it will truly be doomed, as its customer base starts switching to other company’s cheaper, less integrated, and poorly conceived products.

      If, as a shareholder, you don’t share Apple’s vision, perhaps it’s time to move on to another stock more in tune with your short term objectives, as Tim replied clearly to a shareholder question at a recent shareholders meeting.

    2. “Apple is considered a hardware company but in my opinion they need to diversify into a business that isn’t hardware based.”

      Why? This doesn’t even make sense. Apple is doing just fine as a hardware company, and frankly I wouldn’t trust another company to make the hardware as well as Apple does.

      They’re doing just fine with hardware.

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