“For reasons that defy explanation, The Guardian recently ran an article from Mike Daisey who posits that we’ve hit ‘Peak Apple,'” Yoni Heisler writes for BGR. “Hot on the heels of Apple’s most successful fiscal year in company history, Daisey employs the same recycled lines about how Apple, by mere virtue of its success, is destined to fall.”
“As Horace Dediu once pointed out, Apple is curiously looked upon as a ‘company that is in a perpetual state of free-fall,'” Heisler writes. “What makes The Guardian piece so jarring is that no one at the revered publication saw anything wrong with running a piece penned by someone who, not that long ago, was embarrassingly outed as a liar and shameless self-promoter who completely fabricated stories about working conditions at Foxconn in order to paint Apple in an unflattering light.”
“But maybe we shouldn’t be so quick to shoot the messenger in this case. Perhaps we should give Daisey a second chance and examine the reasons why he believes we’ve hit ‘Peak Apple,'” Heisler writes. “After all, people have been predicting Apple’s impending decline for years on end. Is it possible that they may finally be right? Well, let’s dive in and take a look, shall we?”
