Have we reached ‘Peak Apple’? Not even close

“For reasons that defy explanation, The Guardian recently ran an article from Mike Daisey who posits that we’ve hit ‘Peak Apple,'” Yoni Heisler writes for BGR. “Hot on the heels of Apple’s most successful fiscal year in company history, Daisey employs the same recycled lines about how Apple, by mere virtue of its success, is destined to fall.”

“As Horace Dediu once pointed out, Apple is curiously looked upon as a ‘company that is in a perpetual state of free-fall,'” Heisler writes. “What makes The Guardian piece so jarring is that no one at the revered publication saw anything wrong with running a piece penned by someone who, not that long ago, was embarrassingly outed as a liar and shameless self-promoter who completely fabricated stories about working conditions at Foxconn in order to paint Apple in an unflattering light.”

“But maybe we shouldn’t be so quick to shoot the messenger in this case. Perhaps we should give Daisey a second chance and examine the reasons why he believes we’ve hit ‘Peak Apple,'” Heisler writes. “After all, people have been predicting Apple’s impending decline for years on end. Is it possible that they may finally be right? Well, let’s dive in and take a look, shall we?”

Read more in the full article here.

MacDailyNews Take: We wouldn’t trust Mike Daisey as far as we could throw him.

Mike Daisey (Photo: Greg Sandoval/CNET)
Mike Daisey (Photo: Greg Sandoval/CNET)

Liar Mike Daisey blasts Mossberg, Swisher over Tim Cook interview – May 31, 2012
Foxconn workers talk about jobs, working conditions assembling iPhones and iPads – May 5, 2012
Apple Foxconn petition maker Mark Shields a D.C.-based professional activist – May 3, 2012
Marketplace goes inside Foxconn, posts exclusive look at how an iPad is made (with video) – April 12, 2012
Liar Mike Daisey dumped as Cornish College commencement speaker, will not receive honorary degree – April 9, 2012
Apple supplier Foxconn cuts working hours; workers worry, question why – March 30, 2012
Fair Labor Association releases Foxconn report; looks to correct overtime, safety issues – March 29, 2012
Change.org petition calls for Change.org to retract petition against Apple; says based on Mike Daisey’s lies – March 21, 2012
Foxconn won’t take legal action against ‘This American Life’ after retraction of Mike Daisey lies – March 19, 2012
Foxconn glad Mike Daisey’s lies exposed; says media hasn’t gone far enough in reporting truth – March 19, 2012
Apple and the Daisey affair: Why did the company keep its silence, when it knew a year ago what we know now? – March 18, 2012
Apple firestorm leads Mike Daisey to change his ‘agony and ecstasy of Steve Jobs’ show – March 17, 2012
‘This American Life’ retracts story, says it can’t vouch for the truth of Mike Daisey’s monologue about Apple in China – March 16, 2012
Foxconn: The fire that wasn’t – March 15, 2012
Apple supplier Foxconn again lifts pay for China workers; 16-25 percent increase – February 17, 2012
FLA President: Foxconn factories ‘first-class; way, way above average’ – February 15, 2012
‘Slacktivism’ groups claim credit for Apple supplier audits over a month after Apple originally announced its plans – February 14, 2012
Thousands line up for iPhone assembly jobs at Foxconn’s Zhengzhou, China plant – January 30, 2012
Apple CEO Tim Cook calls New York Times supplier report ‘patently false and offensive’ – January 27, 2012
Apple audit led by COO Tim Cook prompted improvements at Foxconn – February 14, 2011
Media blows it: Foxconn employees face significantly lower suicide risk – May 28, 2010


  1. Sad to see the Guardian resorting to click-whoring. It’s a side show. As long as a company like Apple continues to grow its earnings and cash, over the long term, investors will be rewarded. That is true for any publicly traded company. If I had to pick between Warren Buffett or Mike Daisy on which to base my investment strategy, I think the choice would be obvious.

    Tune out the noise. Watch the numbers. They tell a more insightful story.

    1. Most are unemployed IT doofuses that categorically refuse to work on any non-microsoft product. They’re bitter at their obsolescence and angry at their unsightly gorilla arms they got from using windows 8.

    1. They converged some time ago, in the law of large numbers, in reversion to the mean, and other mathematical fallacies. The fact is that there is no mathematical structure to success or failure in business or economics, despite the intense efforts of prominent disruption theorists like Clayton Christiansen to specify what can and cannot happen, and why. As postmodern analyst Horace Dediu has pointed out, Apple has doomed all those theories, and engendered new ones. Journalists will need to find new inspiration somewhere else. I suggest Jules Verne.

      1. I always find it amusing that what we’re talking about here is a GAME. Call it economics, finance, business… It is all set up by humans for humans and has NO relationship to the real world at large. (Although THE LOST attempt to believe that the GAME is the ‘real world’. Sad on them).

        I look on Apple as the [mostly] ideal capitalist institution or business. I cynically laugh at all THE LOST who attempt to tear Apple down to their slithering, parasitic level.

        As for Jules Verne, you’ll find the core of his personal view of it all in his posthumous book “The Survivors of the Jonathan”. It resonates with my own POV as well. It’s about what I call a ‘Positive Anarchist’ who is stuck in a situation where the positive thing to do is to help a mass of shipwrecked people who have inadvertently intruded into his ideal domain. One way to view it is of the artificial massing its way in to the natural and the ramifications. It is rich with many other levels of thought as well. It is my very favorite Verne book, no sci-fi at all, entirely about human behavior.

  2. It was of course very strange that the Guardian chose to publish Daisey’s article without mentioning his previous attacks which he eventually had to admit were fictitious. However the sinister aspect of this story was the way that the Guardian systematically deleted comments that pointed out Daisey’s previous lies. They even deleted comments mentioning that previous comments had been moderated.

    If you read the comments after DED’s piece about that article, you will be able to see some of the comments that I copied and pasted into AppleInsider before they were deleted by the Guardian.

    Exactly what were the Guardian trying to achieve with this article and why did they moderate the comments so aggressively? The Guardian frequently publishes comments that criticise the writer, why did they decide to censor critical comments when it comes to a contentious article written by a self-confessed liar?

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