“Ford has opened an R&D lab in Silicon Valley, where it is encouraging startups in the transportation space to collaborate with Ford,” Murgia reports. “Although customers are becoming more tech-savvy, and expecting their cars to be complex, interactive computers, Mr Ford points out that lots of customers want things to remain uncomplicated. ‘We have to remember that there’s a customer at the other end who just wants their life to work, the technology has to be thoughtfully integrated.'”
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MacDailyNews Take: The smart companies will try to work with Apple is whatever ways possible.
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