“Bill Ford, executive chairman of the Ford Motor Company, has said he wants to transform from a carmaker into a mobility services company,” Madhumita Murgia reports for The Telegraph. “Speaking about whether Ford may partner with the likes of Apple and Google to make driverless technology, Mr Ford said, ‘You never know. I do think partnerships will be important. In my great grandfather’s time, when he founded Ford, there was a single vertical, where they did everything. But one company shouldn’t know it all or do it all. That’s going to change.'”

“Ford has opened an R&D lab in Silicon Valley, where it is encouraging startups in the transportation space to collaborate with Ford,” Murgia reports. “Although customers are becoming more tech-savvy, and expecting their cars to be complex, interactive computers, Mr Ford points out that lots of customers want things to remain uncomplicated. ‘We have to remember that there’s a customer at the other end who just wants their life to work, the technology has to be thoughtfully integrated.'”

Read more in the full article here.

MacDailyNews Take: The smart companies will try to work with Apple is whatever ways possible.

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