“It’s nice — and essential — that Siri can find me stuff I’ve asked for,” Peter Kafka writes for Re/code. “But if she can’t tell me I’m more likely to like ‘Project Greenlight’ than ‘Transformers 4,’ then what’s the difference between The Future of TV and Good Old Dumb TV, where NBC hoped you’d watch ‘The Single Guy’ because they ran it after ‘Friends?'”
“Here’s an alternate scenario: Apple TV becomes popular, which means Apple starts building up a big database of stuff I’ve asked Siri to find for me,” Kafka writes. ” Then Siri gets really smart (not a foregone conclusion) and can start suggesting stuff for me based on what I’ve asked for in the past.”
“This seems like a good thing for me, the Future Of TV watcher, and good for Apple. Not so good for the likes of Netflix, since this nudges them closer to ‘people who have things to watch’ and away from ‘people who find me good things to watch,'” Kafka writes. “So if the future of TV is apps, then maybe Apple thinks the future of TV also involves Apple acting as my TV guide — whether the TV programmers like it or not.”
Much more in the full article – recommended – here.
MacDailyNews Take: When you’re talking with s friend about a TV show or movie you like and they say, “if you like that, you’d probably like this one, too.” When it works, and you do like the suggestion, it’s great. If Siri can begin to do the same thing, it’ll be like magic.