“Liam Boluk makes the point in his post that ‘focusing on cord cutting or even cord shaving largely misses the point,'” Horace Dediu writes for Asymco. “Don’t follow the dollars, he says, follow the time or engagement. “Relevance” is what matters.”
“His data shows how linear TV has fallen by roughly 30% among the young (12-34) in the last five years. The trouble for the TV bundle (and advertisers) is that this is the most culturally influential group,” Dediu writes. “They are also the group which will grow into the highest income group over the next decade. And this group does not love TV.”
“Paying $150/month to watch incontinence and erectile dysfunction ads—at a time not of your choosing—is preposterous for the young. They may like the programs but not the way they are packaged, delivered or interrupted,” Dediu writes. “What Apple best contributes asymmetrically is a new experience. The experience allows new behavior, new usage models and hence new loyalties to emerge. The loyalties create affinity which shifts the “love interest” for the user. The new Apple TV attempts to provide such a contribution. Not only in terms of the experience but also for becoming, finally, a platform for developers, who will try to make the product itself better in collaboration with Apple. ”
Much more in the full article – recommended – here.
MacDailyNews Take: TV will change. Hopefully, the new Apple TV will be the impetus that finally causes the “TV” paradigm to shift.
Why you probably don’t need a 64GB Apple TV (preorders now live) – October 26, 2015
32GB or 64GB? How to pick the perfect Apple TV for you – October 23, 2015
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]