“Apple Inc. Chief Executive Officer Tim Cook said the company will open its 24th store in China on Saturday, expanding an important retail footprint in its largest market outside of the U.S.,” Eric Newcomer reports for Bloomberg.
“China has become an increasingly critical component of Apple’s global business and helped it sell a record 13 million iPhones during the debut weekend of its latest handsets last month,” Newcomer reports. “Apple stores there are crucial for introducing Chinese consumers to the brand and educating users there, Cook said at a Wall Street Journal conference in Laguna Beach, California, on Monday evening.”
Newcomer reports, “‘Our customer base specifically is extremely young, and they’re thirsty for classes and seminars,’ Cook said, without naming the city for the new store. ‘These stores are taking on just a huge role as the face of the company.'”
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MacDailyNews Take: Last October, Cook said Apple planned to add 25 retail stores in China within the next two years, which would get Apple to 40 total, so the company has 16 more to go before next year.
Tim Cook: Apple to add 25 more retail stores in China within two years – October 23, 2014