“After nearly a decade of research, development, and prototyping, Apple not too long ago decided to completely scrap its plans to release an HDTV,” Yoni Heisler writes for BGR.
“Instead, the company regrouped and decided to go all in with a multipurpose set-top box, the fruits of which were unveiled last month with the introduction of the fourth-gen Apple TV,” Heisler writes. “Though Apple may have abandoned its HDTV plans, it still has its eyes firmly set on the living room. In fact, the company’s new Apple TV is much better positioned to infiltrate the living room than an HDTV would have ever been.”
Heisler writes, “What’s more, going the set-top box route will also prove to be much more lucrative for Apple in the long run. In short, Apple abandoning its HDTV plans and going all-in with a completely revamped Apple TV was a stroke of genius.”
Read more in the full article here.
MacDailyNews Take: Poor Gene.
While we would have like to see 4K, we’ll get it eventually. In the meantime, the Apple TV with an App Store and the looming over-the-top skinny bundle(s) will be more than enough impetus to have us ordering multiple Apple TV units.