Gartner: Apple Mac keeps gaining share as Windows PC sales continue decline

Worldwide PC shipments totaled 73.7 million units in the third quarter of 2015, a 7.7 percent decline from the third quarter of 2014, according to preliminary results by Gartner, Inc.

“The global PC market has experienced price increases of around 10 percent throughout the year, due to the sharp appreciation of the U.S. dollar against local currencies. In the third quarter of 2015, this continued to be a major cause for weaker demand in those regions,” said Mikako Kitagawa, principal analyst at Gartner, in a statement. “These impacted regions, which include EMEA, Japan and Latin America, posted double-digit declines in the third quarter. Asia/Pacific and the U.S. were more stable.”

Windows 10 was launched in the third quarter of 2015, but it had a minimal impact on shipments in the quarter. Lenovo secured the top position in worldwide PC shipments, as its market share increased to 20.3 percent, despite a 4 percent decline in shipments in the third quarter of 2015 (see Table 1). EMEA and Japan were two challenging regions for Lenovo with double-digit declines, but they were offset by 22 percent growth in the U.S. Lenovo introduced a variety of hybrid laptops, both detachable and from a wide range of price points.

Table 1: Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q15 (Thousands of Units)
Gartner: Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q15 (Thousands of Units)
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premium (see “Market Definitions and Methodology: Consumer Devices“). All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Numbers may not add up to totals shown because of rounding. Source: Gartner (October 2015)

HP maintained the second position in worldwide PC shipments. HP’s market share reached 18.5 percent, while shipments declined 4 percent. HP had weak shipments in EMEA, but they were offset by shipment growth in Asia/Pacific and the U.S. Dell, the No. 3 vendor worldwide, saw flat shipments compared with a year ago. Dell did well in most regions, but it had a double-digit decline in shipments in Japan. In Asia/Pacific and the U.S., Dell grew faster than the regional average.

In the U.S., PC shipments totaled 17 million units in the third quarter of 2015, a 1.3 percent increase from the same period last year (see Table 2). Similar to worldwide market trends, the U.S. market experienced growth in notebooks and premium ultramobiles, which was offset by desktop PC shipment declines.

Table 2: Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q15 (Thousands of Units)
Gartner: Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q15 (Thousands of Units)
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premium (see “Market Definitions and Methodology: Consumer Devices“). All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Numbers may not add up to totals shown because of rounding. Source: Gartner (October 2015)

PC shipments in EMEA totaled 20 million units in the third quarter of 2015, a decline of 15.7 percent over the same period last year. The currency devaluation continued to be a major contributor of stagnation in EMEA, as prices remained high. The inventory buildup from the first half of 2015 started showing some improvement during the third quarter. The back-to-school sales season was weak in Western Europe, as the introduction of many new products was delayed until the end of September due to the clearing of high inventory.

Asia/Pacific PC shipments reached 26.3 million units in the third quarter of 2015, a 1.7 percent decline from the third quarter of 2014. Consumer spending continues to be cautious due to weak economies and currency fluctuations. Asia/Pacific mobile PC shipments grew 2.2 percent in the third quarter, while desk-based PC shipments declined 4.9 percent.

These results are preliminary.

Source: Gartner, Inc.

MacDailyNews Take: Slowly but surely! The state of the Mac is strong.

24 Comments

  1. And this is from Gartner, Inc – the most corrupt bean counter on the planet. I’d honestly wager the true situation is actually far worse than what is reported here.

  2. What is really cool is that Apple never used to be on the list for world wide top 5 vendors. Now they are #4 and #3 in the US.
    Let’s see if the other market analyst group come up with.

    1. I’m not so sure. Apple had a lot of inertia in the Mac market.
      I really want a new Mac Pro but I don’t want that trash can thing. Tim Cook is missing a lot of potential market share.

      1. care to elaborate? Personally, I just can’t buy a workstation that doesn’t even support CUDA. OpenCL is so far behind its tragic, and to make things worse Adobe just ditched their promised support for the Metal API. Also, Apple’s track record for supporting their power users isn’t exactly great. Anyway, you make it sound like if you rejecting the Pro because of its looks – which would be a weird argument for most people who are mainly looking for power, compatibility, extensibility and reliability.

    2. The people who are unhappy with Tim Cook are not arguing about sales. They are arguing about direction, UI, public relations, software support, and other issues. Stop arguing with straw men. It might make you feel good but you’re not actually engaging with the opposition.

    1. You must mean the iPad sales (about 11 million sold in the June quarter) that, when added to Mac sales would probably put Apple at #1 on this list for “PC shipments” in September quarter. A list that DOES count Intel-based Windows tablet (and “convertible”) sales. Those iPad sales? 🙂

  3. The main point here – Windows 10 fails to jump-start PC sales.

    In fact, overall PC sales, including the positive change from Apple (and Dell interestingly), DECLINED by a whopping 7.7%. Microsoft says, “It’s the Windows you know…” Yup, sounds seems a “familiar” story.

    1. Excellent point ken1w. I’m actually surprised Windows 10 has had such a mediocre debut. I’d have thought there’d have been a pent up victim/customer demand for new Windows 10 boxes after the horror and user revulsion of Windows 8 & 8.1. Nope. I suspect a lot of victims/customers are pushing up Apple Mac sales numbers, which is what should be happening.

      1. I was one of the unwitting victims of Windows 8, acquiring it as needed for compatibility with Boot Camp on my new Mac Pro. (By the way the Mac Pro is not a trash can as the old guard contemptuously labels it, but a fine machine that knows its inconspicuous place in my forest of peripherals, neatly tucked behind the monitors and not poking me under the desk…it might be underpowered for a nuclear fusion simulator but I’m not in that line of work…Besides, its design is in keeping with Apple’s new “spaceship” campus and is consistent with Pythagorean, Hindu, Buddhist and Native American philosophy and religion. What’s not to like, and worship, about the circle?)

        But Windows 8 infuriated me. I refuse to be duped by Microsoft again. Skipping Windows 9 altogether was a splendid idea, I must say. Windows 10? It’s still going to be, well, Windows. Which is forever crap and a source of stress-related diseases, just as it has been since my encounters with bastard-child versions of it ever since 3.1. Industry-standard? No wonder industry is so fscked up.

  4. Great.

    Now if they only had serious Mac Advertising campaigns, I think Apple will sell even more.

    Last great Mac Campaign is more than half a decade ago, Mac/PC guy : 66 different ads over 4 years (like one NEW ad every month!),

    (the short run Macbook ‘stickers’ etc ads aren’t a real campaign)

    (I shake my head, Apple never ran a serious Mac campaign all the years of Windows 8 floundering! )

    I don’t even see cheap Print or even Web Mac ads from Apple, even when I ‘Google search “Apple” . Instead I see Acer, Lenovo, Dell ads (btw note Macs make 40% of world PC profits and are more profitable than the whole company of Dell or Acer or Lenovo so they can AFFORD ads ).

    C’mon Apple you make good hardware, spend hundreds of millions on R&D, so SELL them hard.
    Investors always complain Apple is a ‘one product iPhone company’ and one big reason aapl stock is stuck , soaring Mac sales will help.

    —–
    yes and I want to buy a new MacPro next year.

    1. I can’t believe how well my “mid 2011” Mac mini runs El Capitan. I like it because has a real FireWire port, and it’s the only Intel Mac mini model with discreet (not “integrated”) graphics. Considering typical Mac longevity for existing customers, the consistent growth in Mac sales means Apple continues to tap that (still huge) pool of Windows users.

      Whether there are new Mac ads or not, Apple’s best “marketing” is aversion to Microsoft. 😉

      1. “Whether there are new Mac ads or not, Apple’s best “marketing” is aversion to Microsoft”

        I agree.

        when you go Mac you seldom turn back to Win PCs
        I used PCs briefly years ago, they are like ‘machines’ while my Macs feel like friends (something which is impossible to articulate and link to ‘tech specs’, the OS is a work of art).

  5. It’s heartening to see Apple Mac market share grow, both around the world and in the USA.

    But, despite the decline in Windows box sales worldwide (-7.7%), their sales in the USA are increasing (+1.3%). That’s anemic compared to Apple’s excellent increase (+7.9%), nonetheless.

    As for Lenovo: This past month has demonstrated the revelation that the company has sunk to the level of outright ABUSING its victim customers. Lenovo is perpetrating firmware level adware, and/or surveillance-ware in ALL its computers, including their ThinkPad line. They’re clearly desperate to dig for profits, beyond individual device sales. UNACCEPTABLE. I strongly suspect this revelation is going to suitable dig into the sales and market share. What a nasty company (IMHO of course). 😛

    1. Agree.

      I would like to know the established stock of Macs vs PCs in the world. (As opposed to the “flow” of sales of new machines in any given year.) Mac sales have been increasing for a long time, as PC sales have been declining. And as pointed out by others, Macs last a really long time.

      It would be informative if someone could estimate, or survey, how many Macs and how many PCs are actually operating “in the field” each year. In concept, it should paint a much more favorable picture for Macs than annual sales “flow” data.

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