“When it comes to TV Everywhere, Apple is crushing the competition,” Sam Mattera reports for The Motley Fool. “In contrast to pure, over-the-top offerings like Netflix, HBO Now, and Hulu, TV Everywhere apps use logins from paid-TV providers to authenticate. Popular examples include HBO Go, Watch ESPN, and Showtime Anytime.”
“Apple’s devices, including the Apple TV, iPhone, and iPad, are used far more often to access these apps than rival products, according to Adobe,” Mattera reports. “About two-thirds of the people using these streaming apps accessed them from Apple products in the second quarter. The iPad and iPhone were particularly popular, capturing 22.3% and 18.2% of the market, respectively. The Apple TV was less popular on a comparative basis, but still bested its set-top box rivals. This dominance bodes well for the success of the forthcoming fourth-generation Apple TV model, as well as Apple’s widely anticipated streaming service.”
“The Apple TV captured 12.8% of TV Everywhere viewers in the second quarter. That’s almost twice as many as the Roku at 6.8%,” Mattera reports. “Amazon’s Fire TV brought in a paltry 1%, while video game consoles and smart TVs combined for less than 3%. Android devices in total brought in only 9.1%.”
Read more in the full article here.
MacDailyNews Take: Apple users are proven to pay for content and content providers should never forget that fact.
SEE ALSO:
Amazon exploring live over-the-top streaming service – October 6, 2015
Amazon pulled Apple TV from their store, so Apple should pull Amazon apps from their App Store – October 3, 2015
By banning Apple TV and Chromecast, Amazon shows what it means to be a monopolist – October 2, 2015
Amazon to ban sale of Apple TV, other streaming devices – October 1, 2015
Apple TV and voice control: What Siri does that the others don’t – September 18, 2015
With the all-new Apple TV, Apple changes the game, yet again – September 14, 2015
What Apple got right in Apple TV’s user interface – and what needs work – September 11, 2015
New Apple TV has the potential to do for television what iPhone did for mobile phones – September 11, 2015
Apple preps to conquer living room with all-new Apple TV – September 11, 2015
Hands-on with the all-new Apple TV – September 10, 2015
Gruber: Apple TV will define how all TVs will work in a few years – September 10, 2015