“When it unveiled the new iPad Pro, Apple effectively dropped into place the hardware piece of its burgeoning enterprise strategy, positioning the tablet as a potential go-to device for business,” Ken Mingis reports for Computerworld.
“The new iPad was introduced only a couple of weeks after Cisco pledged to help Apple sell more iPads and iPhones to businesses and to ‘create a fast lane for iOS business users by optimizing Cisco networks for iOS devices and apps, [integrating the iPhone] with Cisco enterprise environments and [engaging in] unique collaboration on iPhone and iPad,'” Mingis reports. “Details about what the two companies envision are scarce; much less is known about this deal than the Apple-IBM alliance announced last year, leaving analysts to speculate about what Apple has in mind.”
“Jan Dawson, principal analyst at Jackdaw Research, said the Cisco partnership could be a way for Apple to sell more iPads,” Mingis reports. “Referring to last year’s IBM deal and the more recent Cisco partnership, he said Apple is using ‘salami tactics’ (making inroads slice by slice) to approach the enterprise market.”
Read more in the full article here.
MacDailyNews Take: It’s tough to imagine a bigger leap for put-upon workers to go from crappy Windows PCs and antiquated BlackBerry phones to Apple Macs, iPads, iPad Pros, iPhones, and Apple Watches.
What a productivity booster!
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on the non enterprise market the ipad pro will cannibalise the mac book air market, and as SJ said, its better to cannibalise yourself because if you dont someone else will
I thought “salami tactics” meant putting a two pound salami in a one pound bag. Now I’m thinking it’s two tons of computing power in an ultra light iPad Pro.
Is that… a metaphor?