Tim Bajarin: Apple’s iOS will become the Millennials’ OS

“For the majority of my life, Windows and the Mac have been the operating systems that have dominated my personal computing experiences. iOS and Android only recently have become supplemental operating systems I use in my smartphones and tablets,” Tim Bajarin writes for Tech.pinions. “But I believe there is a changing of the ‘OS Guard’ happening as Gen Y and Gen Z users grow up and become millennials and move into the business sector. The tech tools they use and how they use them will be quite different than the generation before.”

“This younger generation does use PCs. However, they actually spend the most time on their iPhones and iPads and Macs are mostly relegated to serious productivity projects. More importantly, they know iOS inside and out as they spend much more of their day in this operating system then they do on any computer they have. I believe Apple understands this better than anyone and their most recent iPad Pro is a nod to this trend,” Bajarin writes. “More importantly, I see Apple using this to drive millennials towards making iOS their OS of choice as they move into their careers and new jobs. In fact, within 5-7 years, I suspect Windows will not even be of interest to this younger set, as iOS will be the device operating system that dominates their work and personal lifestyles.”

“But if iOS is the dominant OS for Gen Y, Gen Z and millennials and they are our future workforce, within 5-10 years Apple could be the one that dominates all aspects of the business and consumer markets,” Bajarin writes. “Apple is crazy like a fox with this strategy… If Apple executes this plan as I think they will, Jobs’ team could dominate the world of personal computing over the next 30 years. Although Tim Cook has been charged to execute this strategy, make no mistake — Jobs was the architect.”

Much more in the full article – recommended, as usualhere.

MacDailyNews Take: Something about not waving a white flag and, yes, we shall prevail.


  1. The business and consumer market is clearly slated to be dominated by Apple (assuming no major screw ups). But what about industry? Apple has had zero interest in the embedded market. Think scientific and engineering, ATMs, industrial process and control, i.e. the whole embedded market. This market is totally dominated by (unreliable, virus infested) Windows. 🙁

    I happen to be working on an embedded medical device and I cannot tell you the problems Windows brings. Every day I wish that we had the MacOS, but it’s just not economically competitive. Maybe one day…

    1. Not “economically competitive?”

      If I buy a high end workstation class laptop from Apple or Dell, they are about the same price?

      With my MacBook Pro I run both OSX and Win 7 for 3D CAD (currently) in native format and can run Windows in emulation for light tasks.

      The way I figure it, my MBPro saves me hardware money and gives me the daily productivity I need to get stuff done faster.

      1. You obviously didn’t read the post you replied to.

        Not cost effective for industrial applications.

        Maybe Apple will go there in five-ten years after saturating the consumer and business markets. If they do, it will be a small version of iOS/MacOS with its own name, probably for A-series chips or some other Apple chip.

        1. However if he is spending so much time trying to solve the problems that Windows brings then perhaps it isn’t so un cost effective after all. Very much like I have saved myself probably thousands since 1988 by investing in the (initially more costly) Mac than Windows. Since that time one failure that cost me financially and long running reliabilty. I don’t know the relative costs in this case but cost efficiency isn’t always simply what the accountant says it is without that essential element of lateral thinking coming into play.

    2. Apple doesn’t appear to be going there, but that doesn’t leave the embedded computing world to Windows. It’s possible to do embedded computing with Linux. Still, it would help Apple’s world dominance to have embedded systems software being written in Swift.

    3. I believe that Apple is slowly, cautiously, and quietly weening us off of OS X and nudging us toward iOS as well. Each cycle it seems fairly clear that While OS X becomes a bit more refined, iOS becomes a great deal more powerful.

      Bit by bit, it becomes more possible to live with only iOS. If you look at the demos during the September event, which included gamining, Office combined document creation, Photoshop-like image editing, as well as the new iPad Pro and iOS multitasking, that pretty much covers it for the average computer user now.

      Millennials ? Heck those losers can’t even hold down a job! 😉 But the weirdness of it all is not lost on clients when I show up in the office with nothing more than an iPad. I’ve adjusted to the cloud. Between the iPad, iCloud, and Dropbox, everything I need for **most** business activity is there.

      Sometimes someone will throw me curve and I either take over a MacMini I keep in the back room via VNC, or reboot it under Windows and take control of it. Pretty much like having OS X and Windows available on the iPad.

      I also believe iOS ad blocking is going to have a profound effect on the Web.

      The times they are a changing.

  2. “Macs are mostly relegated to serious productivity projects”
    Relegated? Without those serious productivity projects, the iOS drone users who rely on pressing icons to run their entire lives. An iOS icon can only do exactly what it is programmed to do and NOTHING more. Just how are we going to run the things we need in our daily lives, or even the successor to the Space Shuttle if there ever is one. A bunch of drones sitting around pressing icons is not going to do it. Seriously. I replaced my iPad with the Macbook for mobile use, the one I am writing this on, and my mobile productivity is up at least 500% over an iPad. All I could really do with it was write e-mails, and occasional small document (with Pages? not seriously), schedule important work for when I got back to my OSX desktop. I use my iPhone primarily as a phone and texting device, its valuable in that way. Otherwise?

    Entertainment consumption is still the primary use for iOS. Unless you define your definition of productivity seriously downward. Which we are doing everyday.

    1. “Without those serious productivity projects, the iOS drone users who rely on pressing icons to run their entire lives.”
      should have read : Without those serious productivity projects the iOS drone users who rely on pressing icons to run their entire lives will be able to do little more than press pre-programmed icons” Sorry

  3. This presents an interesting opportunity for disabled people. From large text to VoiceOver, Apple has turned people’s lives upside-down. All we expected, in 2005, was changed when the Mac gained a new hotkey, command+f5. Its a toggle, so sighted people can press it, be surprised when your mac starts talking, and turn it off and shiver thinking of having to deal with that all the time. Saved a few Macs from the trash, didn’t I? Anyways, before the Mac, nk computer could be used by the blind without buying very expensive software. You think your new $900 Macbook is expensive? Try a $700 computer, $70, or however much Microsoft Office is, and then $1099 just to use the computer, and even then you can’t enjoy things like Minecraft or WOW that your friends play. Nope, you have to stick mostly to text-based MUD’s to play online games, but I digress. So your $700 new HP computer, actually mine from a few years ago, costed so, so much more. But wait! You press the power button, and it seems to coma on, and now you have to put in a disk and hope it loads fine. Nope, you can’t run software without setting up Windows (unless PC makers do all that for you, which I doubt since you need a personal username and password). Along comes this Mac, and my goodness, you just turn it on, and wait a few minutes, and it automatically starts talking, knowing that since you’ve not done anything, you don’t know what’s geing on. There, you can set up your computer, you can use it, but you still have to deal with text-based games, sorry. But besides that, you don’t even have to buy Office, for Pages comes free. This has been the case ever since osX Tiger, and will always be the case. Apple didn’t just limit this to the mac, though. iOS has these same features, and if iOS gets into busnesses and the work force, that stat that says that 95% or so of blind people do not work could become much lower with the help of iOS. Its just a matter of teens not throwing away their iPhones just because they weren’t paying attention and turned on VoiceOver by mistake, and blamed Apple for their unnecessary stress, while a blind teen somewhere wonders what it’d be like if he had a smartphone, and even immagines what it’d be like if it were usable by him. So spread the word, everyone, about VoiceOver and related Apple accessibility features. You may save lifes, or at least, give someone an opening in life that they never knew was closed to them before.

    Sent from my iPhone


  4. Ha! There is no evidence, as yet, that Apple really has any clue about using their products for real work. iCloud is a case in point with is enforced file-by-app storage which prevents users from grouping stuff by project. iCloud’s lack of support for non-Apple files or older software apps means it is impossible to use iCloud for a great many real-work projects (anything involving older Adobe software is a no-go for instance).

    Apple’s iWork apps have always been pretty rather than functional, with Numbers always being a joke app – capable of almost nothing, with a constantly changing and ever-confusing interface and no useful functionality (try pagination an annotated bank statement which runs over several pages…)

    Mail sorts only a portion of a large mailbox, which is confusing if you don’t expect it. Secret junk mail algorithms behave like drunken cooks, sometimes delivering mail, other times consigning it to junk – with absolutely no regard for user preferences, inclusion of senders in contacts or any other user-accessible selections to mark senders as legitimate… And then there is the secret spam filter which silently and secretly deletes mail before it gets to your inbox. Mail from e*trade to all Mac users was silently deleted for some inexplicable reason, making it impossible to open an account. Stock trade information from one broker sometimes gets through but is mostly silently deleted.

    So, rely on iOS in business? You would have to have rocks in your head… Apple is not in the business market and I sincerely doubt that they use their own products internally.

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