On “Charlie Rose,” a conversation was held about Apple’s launch of the latest versions of its iPhone.
Charlie Rose was joined by Josh Tyrangiel, the editor of Bloomberg Businessweek and got an exclusive look inside Apple’s design studio.
One again, Apple has taken the most profitable and successful consumer product in the world, the iPhone, and found a way to separate itself from its competitors. The key there is 3D Touch. They’ve literally added a third dimension to the phone where if you create pressure, you can dive in…
It’s an amazing bit of technology, it’s a tremendous feat of engineering… You know Apple invented this Multi-Touch experience, 2007 they revealed the first iPhone, and suddenly you could swipe it and touch it… but now with these amazing little microscopic readings with pliable glass, you can anywhere within the phone…
What I learned, aside from that, is just how this actually happens… There’s a method to how Apple operates. It is very unique. It is faith-based…— Josh Tyrangiel
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Direct link to video here.
MacDailyNews Take: More free publicity!
Force Touch will be more important than most people think. — MacDailyNews, August 31, 2015
And Android, littered across a veritable junkyard full of disparate devices, will not be able to follow. — MacDailyNews, February 28, 2015
SEE ALSO:
3D Touch is an incredibly difficult feature that Apple got just right – September 16, 2015
How Apple painstakingly built iPhone 6s/Plus’ revolutionary 3D Touch over ‘multi, multi, multi years’ – September 10, 2015
Apple iPhone 6s/Plus’ revolutionary 3D Touch primes suppliers for success – September 10, 2015
3D Touch iPhone 6s/Plus: Apple’s pressure-based screens deliver a world beyond cold glass – September 10, 2015
Engadget hands-on with iPhone 6s/Plus: Using 3D Touch feels completely natural – September 9, 2015
Apple unveils the iPhone 6s and iPhone 6s Plus with 3D Touch, Apple A9, 12MP iSight camera, 4K video and more – September 9, 2015
Apple’s new Force Touch patent application reveals stylus, virtual paint brush, 3D buttons interactions – May 28, 2015