Charlie Rose: Apple’s new iPhone Launch

On “Charlie Rose,” a conversation was held about Apple’s launch of the latest versions of its iPhone.

Charlie Rose was joined by Josh Tyrangiel, the editor of Bloomberg Businessweek and got an exclusive look inside Apple’s design studio.

One again, Apple has taken the most profitable and successful consumer product in the world, the iPhone, and found a way to separate itself from its competitors. The key there is 3D Touch. They’ve literally added a third dimension to the phone where if you create pressure, you can dive in…

It’s an amazing bit of technology, it’s a tremendous feat of engineering… You know Apple invented this Multi-Touch experience, 2007 they revealed the first iPhone, and suddenly you could swipe it and touch it… but now with these amazing little microscopic readings with pliable glass, you can anywhere within the phone…

What I learned, aside from that, is just how this actually happens… There’s a method to how Apple operates. It is very unique. It is faith-based…— Josh Tyrangiel

[protected-iframe id=”02d5bfa5bc83fb0df016e77aefde177a-17146794-18685410″ info=”//” ]

Direct link to video here.

MacDailyNews Take: More free publicity!

Force Touch will be more important than most people think. — MacDailyNews, August 31, 2015

And Android, littered across a veritable junkyard full of disparate devices, will not be able to follow.MacDailyNews, February 28, 2015

3D Touch is an incredibly difficult feature that Apple got just right – September 16, 2015
How Apple painstakingly built iPhone 6s/Plus’ revolutionary 3D Touch over ‘multi, multi, multi years’ – September 10, 2015
Apple iPhone 6s/Plus’ revolutionary 3D Touch primes suppliers for success – September 10, 2015
3D Touch iPhone 6s/Plus: Apple’s pressure-based screens deliver a world beyond cold glass – September 10, 2015
Engadget hands-on with iPhone 6s/Plus: Using 3D Touch feels completely natural – September 9, 2015
Apple unveils the iPhone 6s and iPhone 6s Plus with 3D Touch, Apple A9, 12MP iSight camera, 4K video and more – September 9, 2015
Apple’s new Force Touch patent application reveals stylus, virtual paint brush, 3D buttons interactions – May 28, 2015


    1. Intuition-based more accurately.

      Faith is by definition blind. Intuition is honed by experience. They just mean their process is not encumbered and smothered by onerous sudo-objective research and soul-crushing bureaucracy.

    2. My interpretation is that everyone operates with faith that the other parts will be figured out. So instead of a linear process it’s a convergent process. Quite wonderful, actually.

  1. 3D Touch is all Apple

    Multi Touch is not. Reason being, there are a whole host of examples of products brought to market, TedTalks, etc that show and explain multi touch, before the original iPhone launched.

    Multi touch in the lab is a different story. Apple tends to invent things years ahead of launch and keep them secret. Whereas other companies will come up with some tech and announce it right away, without going to market for years.

    The first item that actually went to market, that we all got to see and experience, (at Disneyland) is the Microsoft Surface. A table top TV display with a glass surface and multi touch. No this is not a consumer device, but it was out and public.

    1. Regarding the TED talk that you’re talking about that demonstrated multi-touch in 2006…Apple bought that company to acquire its patents and its talent before the iPhone launch. What you’re seeing in that TED talk is literally a gen-1 multitouch iPhone (except on a giant glass surface for the purpose of that talk). I was NOT a shipping product.

      As for there being “a whole host of products brought to market” that used capacitive multi-touch, you’re full of shit. There wasn’t even one on the market before iPhone. There were only single-touch capacitive products on the market before iPhone.

      You’re falling into the same trap that people fall into when they talk about the GUI and the mouse. “Xerox had it first!” Bullshit, they had some crappy demos in a lab, the GUI and the mouse were first in a commercial shipping product from Apple. Same for a capacitive multitouch computer.

      1. Okay that works for me, Apple bought them. But Microsoft did announce and demo the surface computer prior to Apple announcing the iPhone, by a matter of months. I am a firm believer in multi sourced spontaneous invention. IE the same idea popping up at multiple locations at the same time, due to conditions in the environment at that time.

        No Shit –

        In 2003, the team presented the idea to the Microsoft Chairman Bill Gates, in a group review. Later, the virtual team was expanded and a prototype nicknamed T1 was produced within a month. The prototype was based on an IKEA table with a hole cut in the top and a sheet of architect vellum used as a diffuser. The team also developed some applications, including pinball, a photo browser, and a video puzzle. Over the next year, Microsoft built more than 85 prototypes. The final hardware design was completed in 2005.

      2. I believe that TED talk was by Jeff Han, a brilliant engineer, and his tech was not bought by Apple, they already had FingerWorks in their portfolio of acquisitions in 2005. The tech being demo’d was, I believe, acquired by Microsoft. Going off the top of my head here, but I’m sure I will be corrected my my more astute colleagues here at MDN if not.


        1. I hate to let facts get in the way of a good story, or my memory of events, but even my sometimes-faulty memory recoiled when both Gollum and Jooop began sprouting half-truths and arguing about them. No offence ladies and gentleman, but the truth is out there. I am privileged to have been working with touch interfaces since the early 90s, so do have some background here.


  2. Multitouch was first brought to market by FingerWorks as early as late-2001. FingerWorks and their patents were acquired by Apple in 2005.

    The original Microsoft Surface (not to be confused with their current Surface product it is now labelled “PixelSense”) was not even in development until 2001, and wasn’t available until 2005.

    Original work and thinking on multitouch began in the early 80’s, but what made FingerWorks unique was their implementation of “gestures”.

    Any suggestion that Microsoft pioneered this technology is disingenuous at best. FingerWorks had patents going back to 1999, at latest, and continued to patent in Apples portfolio, and Apples acquisition of those patents in 2005 does give credence to Steve Jobs’ claim. Gestures were key, and with the addition of a third dimension, Apple and FingerWorks are the most purveyors of multitouch and have been so from the beginning.


Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.