AT&T increases data allowance to 22GB before throttling unlimited plan users

“AT&T is increasing the amount of data its unlimited customers can use before they are throttled back to slower speeds,” Andre Berg reports for WirelessWeek. “Those users on grandfathered unlimited plans can now consumer 22GB of LTE before being throttled. That’s up significantly from the 5GB previously allowed to those customers.”

“AT&T explains throttling in terms of established ‘network mangement practices,'” Berg reports. “‘As you would expect, these network management practices have continued to evolve over time to benefit our customers and take advantage of the billions we have spent to expand and augment our networks,’ AT&T explained in a post on its support site. ‘As a result of this evolution, we recently revised our practices such that Unlimited Data Plan smartphone customers can now use 22GB of high-speed data during a billing period before becoming subject to network management practices that might result in reduced data speeds and increased latency.'”

Berg reports, “And should a user reach that 22GB cap, AT&T says that ‘speed reductions will occur only when the customer is using his or her device at times and in areas where there is network congestion and only for the remainder of the current billing cycle after the customer has exceeded the 22GB data usage threshold.'”

Read more in the full article here.

MacDailyNews Take: Looks like the AT&T rat bastages took notice of that $100 million fine.

AT&T urges FCC to drop $100 million fine, claims ‘unlimited’ customers not materially affected by throttling – July 29, 2015
AT&T may face U.S. FCC fine over data throttling iPhone users – January 9, 2015
AT&T defends unlimited data throttling, says U.S. FTC can’t stop it – January 9, 2015
Verizon explains why it’s throttling its ‘unlimited’ data customers – July 31, 2014
U.S. FTC suing AT&T over promises of unlimited data – October 28, 2014
AT&T Mobility limits ‘unlimited’ data plans – March 1, 2012
AT&T limits ‘unlimited’ data customers – February 15, 2012
AT&T won’t appeal decision in throttling suit, pays up – March 19, 2012
AT&T offers iPhone user a settlement in throttling case in exchange for silence – March 13, 2012
AT&T customer wins $850 in iPhone ‘throttling’ case – February 24, 2012


  1. Some Family Talk (700 min) plans are also getting texts that they have been upgraded to nation wide unlimited voice, at no extra charge. Unlimited data and talk for $69 base + $30 UDP, is shaping up as a pretty sweet deal, for legacy customers.

    This might be in preparation for rolling out VOWIFI… I hope.

  2. Wow!
    Just when I was going to switch with the New iPhone on order. I can’t believe it actually happened. Glad I hung in there waiting on the lawsuit results. 🙂
    Still getting an unlocked iPhone 6s from Apple, and yes it should be called 7 I agree. Waiting to get iOS on my iPhone 5 asap.

    1. So, exactly how much is a ‘grandfathered’ AT&T customer paying per month, and exactly what are they getting for their money? I honestly don’t remember what were those old unlimited plans offering, in order to compare.

          1. Tax on top. This is a rounded figure.

            If you don’t know about it, there are so many discounts out there, likely there is one for you. If you are AAA or a Costco member, there is a FAN for you. If you work for a major company, state or other organization, there’s a FAN for you. The discounts range from 10% to 30% with up to 50% discount on equipment or accessories. I personally have a 17% discount, based on WSCA.

            My phone is subsidized. I normally have two lines on contact, alternating between them, every two years.

            New concept. Drop the subsidized nomenclature. It’s an escrow or allowance. You aren’t paying into it but paying it back. But since it’s mandatory it’s none of these things. Use it or loose it.

        1. I am asking because, if that rate includes subsidy for both phones (i.e. you pay only $200 at the beginning of the two-year cycle), than it is comparable to competition. Otherwise, if you are buying your own phone outright and bringing it to AT&T, then the $120 may be too much. On T-Mobile, unlimited everything is $80 for two lines (but throttling begins at 1GB), and at $120 for two lines, T-Mobile throttles only after 5GB. The main difference is that even at the cheapest plan, all is still unlimited and there are no overages, or cutting off of data until the next monthly cycle.

          1. Yes I use the subsidy and that accounts for $34/mo. But it’s not optional. It’s legacy. You can’t get what have and more. The closest is Family Share, and switching to that is $70 than what I pay. If I can get $25/ line discount for BYO, which I have been told, it’s still $20 more than what I pay now, and $54 more than what is implied by the subsidy value.

            If AT&T does away with the subsidy all together, they are effectively increasing my annual expenses by the amount of the subsidy. Currently my TCO for my model of iPhone is $1840. In England the TCO is $1750 or so. But if AT&T follows through with their plan my TCO is $2250. See? About 30% increase. We pay no matter what, but it’s difficult to take a 30% increase. What if Apple were to charge $843 for the 16GB 6S? You would never hear the end of it. But that is exactly what AT&T is proposing.

      1. $30 for the data plan (also subtract discounts as most people have). The phone plan itself is like $40, and after discounts I only look at about $60 with taxes per month for unlimited data and text plus the limited talk I need (mobile to mobile is also unlimited).

        1. That sounds quite high, even if it includes a subsidised phone price. There are plenty of small budget carriers that offer unlimited all starting at $40 (with some throttling if monthly limit is exceeded). For $90, I’m sure you could get a lot more liberal throttling (if any at all), in addition to the interest-free phone loan payment.

  3. “Looks like the AT&T rat bastages took notice of that $100 million fine.”

    ATT doesn’t care about that.

    Even with the consumption bar raised, iPhone 6/6S users are expected to consume more data than they have in the past. Ergo, more will butt heads against the new ceiling.

  4. AT&T just dropped $48.5 Billion (US) on Direct TV, plus bribes and legal costs. I do not think the $100 million is a big deal to them.
    They should have spent $48.5 Billion on building out a landline broadband network to replace the copper wires they currently have.

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