Tim Bajarin: Apple wants to own every screen in your life

“Apple’s event last week revealed a basic truth about the company: It wants to own every screen in your life,” Tim Bajarin writes for TIME Magazine. “The one on your desk, the one in your pocket, the one on your wrist and so on. The Mac, iPhone, iPad and Apple Watch are all entry points to Apple’s services, like iTunes, iMessages and more. Apple is in the unique position to control a hardware and software ecosystem, and all of these services continue to drive demand for Apple devices.”

“The new products Apple launched last week (The iPhone 6s, a bigger iPad called the iPad Pro, and a new Apple TV) are meant to expand Apple’s hardware portfolio, enticing people to buy new products that are better than ever at accessing Apple’s services and app ecosystem,” Bajarin writes. “Together, we believe these products will help keep Apple’s momentum moving along through 2016.”

Bajarin writes, “In fact, many financial analysts polled after the Apple event have the company rated as a buy or outperform with stock targets anywhere from $139-172 over the next few years.”

Read more in the full article here.

MacDailyNews Take: In our case, they already do and happily so (except for the cable box, for now). We can do so much more than those with disparate devices. You want your personal computer, tablet, smartphone, smartwatch, and set-top box to all have one thing in common: the Apple logo. Take advantage of Continuity’s Handoff and iCloud features. No other ecosystem can come close to matching Apple’s seamlessness across devices.


  1. Nice insight Tim, but what about the screens on vehicle? You know things like that big huge screen on the back of trucks that displays the road ahead on a screen tacked on to the back of the truck. The move is a part of an effort to reduce head-on collisions from passing.

    I don’t see an Apple screen there, in fact pretty well the only image that appears around MDN when the company responsible for coming up with such a screen is mentioned is a nuclear blast.

      1. I’m specifically talking about a screen on the vehicle not within it. Different group of users. The CarPlay screen (which Tim does not mention as well), sweet as it is for the those within the car.

        The screen that I am talking about if not for viewing by the people within the car but for other drivers.

        Your point adds to mine nicely however. Here’s Tim “I’m a journalist listen to me” Bajarin going on how Apple wants to dominate our digital lives (which is fine by me) and goes on through a few salient and relevant points, Apple TV, iphone, iPad Pro, which basically are the items from the last Apple event. He’s also nice enough to point out the Mac as (the one on your desk) and the Apple Watch (the one on your wrist).

        He also adds a “so on” to cover his butt, and it’s a good thing too cause by forgetting to add the car in the mix, he’s tossing of his country’s most important loved technologies, the car. Kinda like a chef giving a recipe on fruit cake and forgetting to mention the flour, but then again, I’ve certainly come to accept that low bar from jouranalists, even the better than average ones like Tim.

        1. Funny, but that could be the problem with my grandmother’s inedible fruit cake—not using any flour! Maybe that ingredient got rubbed out on the ancient family recipe, passed down for generations.

  2. Look they have said this before: X company want’s to be on every screen you own.

    This is virtually impossible. The process takes so much time and energy. As one battle is won, another is lost or has moved on.

    Apple is trying to produce a cohesive ecosystem of technology you can invest – in whole or in part, then have a positive life experience void of all the annoying things.

    The result is, some will become stupid and others are free to imagine higher ideals and rase the level of society to ever greater things.

    Embolden yourself, buy Apple, because you’re worth it.

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