“One of the novel new features coming in the iPhone 6s is the new Live Photos feature which captures an additional 3 seconds of video surrounding photos on the new iPhones,” Arnold Kim reports for MacRumors. “The new feature is on by default and allows you to take photos as usual.”
“TechCrunch‘s Matthew Panzarino reveals in a video that the new format will take up approximate twice the space of a normal 12MP photo,” Kim reports.
“Panzarino describes that even the current iPhones start taking photos the moment the Camera app is launched, and that traditionally, only the last photo the moment the shutter is pressed is stored,” Kim reports. “The new system will simply take the surrounding photos and compress them into this new format.”
More info in the full article here.
“What Live Photos do is save enough of these before-and-after photos to create a 1.5-second animation,” Ben Lovejoy reports for 9to5Mac. “It’s not video, it’s just effectively an animated GIF in JPEG format – a similar approach to Motion JPEG. Audio is recorded separately and then attached to the animation.”
Lovejoy reports, “The animations can be set as your iPhone wallpaper.”
Read more in the full article here.
MacDailyNews Take: Yet another reason to walk right on by the 16GB iPhone.
MDN take: “Yet another reason to walk right on by the 16GB iPhone”
Translation: “Apple shouldn’t have offered their new entry-level iPhone, with Live Photos and 4K video front-and-centre features, with that little storage”
I am amazed at the number of people who seem to know more about Apple business than apple executives.
Good luck with that…
Apple’s ploy is a familiar one used by businesses since the dawn of time. The 16 GB is a loss leader type strategy. Gets people in the door, then tantalizes you with 64 GB phone. The 16 is barely usable, but it is usable.
But that’s the thing. The 16GB is NOT a loss leader. A loss leader is when you price something cheap and take a loss on it because people will come in and buy other things with higher margins.
Apple does NOT lose money on a 16GB iPhone. They’re very profitable.
Funny that – how people were calling for a bigger iPhone and persons like you would say, “No I want a small screen. How can these people know more than Apple execs?”
Then people called for an iPad mini and persons like you would say, “No, Apple has hit the sweet-spot for an iPad. Otherwise people will have to sand down their fingers”.
Then people called for a bigger iPad – with a size not dissimilar to a Surface. And persons like you said…
Now we all have to learn to hold the phone still for 1.5 seconds after the pic is taken… Or else perhaps the shutter animation will take 1.5 seconds so that the after can be buffered…
That will be interesting….I wonder what happens if you try to sms it to someone, does it send just one photo of the bundle or does it send the whole thing.
And Apple should have the base phone at 32GB at the same price as the 16GB phones these days!
Phil Schiller:
“…and we do it in a space efficient way so they don’t take up much more room.”
– Apple Keynote, September 9, 2015
113:48 – :50
If true…
…Thanks for that, Phil…
The real impact is gonna be on iCloud and backup storage requirements with 4k videos, 12mp pic, and new animated pics.