“Everything visible inside the Bill Graham Center was installed by Apple. Most of the structure was built just for the event. They even bought all the seating — you should probably contact Apple if you’re looking to buy theater seating,” John Gruber writes for Daring Fireball. “Effectively, Apple designed and built their own custom theater just for this event. It looked great. Especially the screen — that was the biggest and best screen I can recall at an Apple event. The acoustics and sound quality were excellent as well.”
“Apple TV is hot. I only got a brief period to play with it, but it seems fast, responsive, beautiful, and intuitive. It feels alive. If I worked at Apple I’d want to be on that team,” Gruber writes. “On first impression, it is everything I wanted to see. It sounds like a small talented team got to build the Apple TV they wanted to see and use themselves. There is a clarity and vision to the entirety of its design. I think it exemplifies the best of Apple.”
“The new Apple TV seems great for both video consumption and casual gaming,” Gruber writes. The MLB At Bat demo during the event was one of the coolest things I’ve ever seen. Not just because I’m a baseball fan, but because it presented a revolutionary way to watch live events, period.”
“I think Apple TV might be the most disruptive product from Apple since the iPhone,” Gruber writes. Not the most lucrative, necessarily, but the most disruptive — in the sense of defining how all TVs will work in a few years.”
Tons more observations to everything announced during yesterday’s Apple event – recommended – here.
MacDailyNews Take: Everything – except content subscriptions (coming soon, hopefully) and 4K streaming (the main reason to upgrade to the next model), that is.
Just to be clear: We’re onboard with everything else regarding Apple TV and will be procuring multiple 64GB units.
SEE ALSO:
Here’s how much RAM is inside Apple’s iPhone 6s/Plus, iPad Pro and new Apple TV – September 10, 2015
New Apple TV sounds great, but where’s the 4K? – September 10, 2015
Apple TV: What features should it offer to users? – September 4, 2015
Why Apple TV is critical; investors shouldn’t underestimate its importance – September 4, 2015
Why Apple needs so much space for their September 9th event: A series of living rooms? – September 4, 2015
Did Apple pick the right or wrong time to unveil reimagined Apple TV? – September 4, 2015
Apple finally gets serious about pushing into our living rooms with new Apple TV – September 4, 2015
Apple dominates pay TV streaming with 61.9% viewership on Apple devices – September 4, 2015
Analyst: New Apple TV platform is bad news for Netflix – September 3, 2015
The new Apple TV’s potential beyond gaming – September 3, 2015
New Apple TV to offer A8 chip, 8/16GB storage, same ports, no 4K, and new black remote – September 2, 2015
New Apple TV will feature universal search, start at $149 – September 2, 2015
Apple TV 4 to focus on extensive Siri control, deep support for gaming – August 31, 2015
Apple TV 4 coming in October for under $200, Apple TV 3 becomes entry level; both get new streaming service – August 30, 2015
Apple TV said to have motion-sensitive Siri-capable remote with touchpad – August 28, 2015
The next-gen Apple TV’s marquee feature – August 18, 2015