“The iPad Mini 4 was only mentioned in passing in the announcement but it effectively gives you the iPad Air 2 with an A8 SoC in a mini formfactor,” Joshua Ho writes for AnandTech. “This means that the display is now close to 100% sRGB and there is the iPad Air 2 anti-reflective coating on top. I’m not sure if the iPad Mini 4 makes the jump to an IGZO display for better battery life, but the iPad Mini 4 is now the closest it’s ever been to the iPad Air sibling.”

“The iPad Pro received an enormous amount of event time, and given just how big of a departure it is from previous iPads, I can understand why. The move from 9.7 to 12.9 inches really does make the iPad Pro far better for content consumption and productivity purposes,” Ho writes. “Outside of simple size and weight, the display of the iPad Pro was genuinely impressive in person.”

“If you were to purely look at the feature set as a check box to be filled, it probably goes without saying that this iPad Pro sounds an awful lot like the Surface Pro. To some extent the comparison is fair, but in others it really fails to capture the differentiation that Apple has created here in terms of user experience and product design. The keyboard is probably the first, and most common accessory that will be used,” Ho writes. “I was surprised by how good the keyboard feels in practice as the keys feel almost identical to the MacBook. Obviously, this means that there’s basically zero travel available in the keys, but after spending enough time writing long paragraphs on a smartphone with no haptic feedback or sound feedback I really don’t see the value in long keystroke travel or similar things for text input when it comes to mobile devices. I was able to type at 40-60 words per minute almost immediately without a lot of effort, and I suspect that with practice it would be well within reason to reach 90-100 words per minute with this keyboard.”

Much more in the full article here.

MacDailyNews Take: Microsoft Surface is dead. As usual.

We’ve had third-party Bluetooth keyboards for our iPads for since May 2010. Three years and five months before the debut of the first Microsoft Surface tablet. Searching Amazon’s electronic section for “iPad keyboard” currently yields 78,723 results.

As per Apple finally doing an iPad keyboard, this is because, unlike Microsoft, Apple understands the value of saying “no” and not throwing everything plus the kitchen sink into jack-of-all-trades-master-of-none devices, not doing things until they are necessary, and doing things right.

Apple’s iPad Pro is to Microsoft Surface as an iPad Pro is to a toaster-fridge.

You can converge a toaster and a refrigerator, but those aren’t going to be pleasing to the user… We are not going to that party, but others might from a defensive point of view. – Apple CEO Tim Cook, April 2014

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things. — Steve Jobs

The comic below is funny not for its truth, but for its prescience (note the year):

"Surface Tension" by Joel Watson

Wired: Hands-on with Apple’s great, big iPad Pro and Apple Pencil – September 9, 2015
Apple introduces 12.9-inch iPad Pro, Apple Pencil and Smart Keyboard – September 9, 2015
Cool new iPad case with integrated Bluetooth keyboard further threatens netbooks – August 25, 2010
ClamCase announces all-in-one keyboard, case and stand for Apple iPad (with video) – May 6, 2010