“I believe that the iPhone 6S family will outsell previous models, and that there will be countless millions more new iPhone users joining Apple’s ecosystem because of these upcoming handsets,” Ewan Spence writes for Forbes. “I think that Apple will retain far more of its existing users than other smartphone manufacturers. And I believe that the changing nature of the mobile phone market may not reflect the success of the iPhone in market share numbers.”
“That growth is predominately at the lower end of the market, in budget models that sell as part of ‘pay as you go’ plans, and models which can be priced as free thanks to network subsidies. Much of that growth is having a positive impact on the OS powering these handsets, namely Android,” Spence writes. “That flood of handsets means that even if Apple increases sales of its smartphone handsets, the volume game could see its market share can go down, even with the most spectacular sales figures. When the numbers come in and Apple loses share to Android, that’s not going to be an immediate sign of Apple’s demise. It simply reiterates the fact that there is growth in a market where Apple does not fight.”
“The majority of users who purchased the iPhone 5S when it was new will be coming up on the end of a two-year contract. The iPhone 6S is designed for these users (not last year’s iPhone 6 owners). Given the incredibly high customer satisfaction scores that Apple has, I would assume that the [v]ast majority of iPhone 5S users are ready to upgrade,” Spence writes. “Given the iPhone 5S sold far more than the iPhone 5, there’s a bigger pool of returning users for the iPhone 6S to exploit than the iPhone 6 and 6 Plus ever had.”
Much more in the full article here.
MacDailyNews Take: Every new iPhone sets the all-time record of best-selling smartphone on the planet. iPhone 6s/Plus will be no different.
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