Agency starts campaign begging Apple not to call their next-gen smartphone ‘iPhone 6s’
“A marketing firm has started its own campaign begging Apple to name their impending iPhone the iPhone 7 to avoid confusion with their own name,” Rhiannon Williams reports for The Teelgraph.
“In what some might perceive as a shameless PR stunt, US-based 6S Marketing has purchased billboard space in Times Square asking Apple to buck their naming convention and jump straight to the iPhone 7,” Williams reports. “They also parked a truck with the same billboard outside the fifth avenue Apple store.”
Williams reports, “In line with Apple’s habit of launching radically improved iPhones, followed by a more incremental upgrade the following year bearing an ‘s’ or ‘c’ moniker, the handsets likely to be revealed by the company on Wednesday September 9 are expected to be called the iPhone 6s and iPhone 6s Plus, not the iPhone 7.”
MacDailyNews Take: That’s just factually incorrect. Yes, the case changes on number changes, but iPhone “S” years usher in hugely significant features, such as oleophobic displays, significant GPU improvements, world phone capability, Siri personal assistant, video stabilization, panorama photos, 64-bit processors, TD-LTE support, and Touch ID, among other improvements and additions.
6S Marketing’s advertising truck parked in front of Apple Store Fifth Avenue in Manhattan
This year will be about cameras, 7000 series aluminum, a new rose-gold option, and Force Touch (or whatever they call it going forward) which will be more important than many people think. As with every new iPhone before them, Apple’s next-gen iPhones will become the best-selling iPhones yet.
“The 15 year-old company claimed they originally chose the name 6S due to its phonetic similarity to ‘success,'” Williams reports. “Their clients include Topshop, Expedia and Cirque du Soleil.”
As for Apple’s tick-tock “S” naming of iPhones, if the “iPhone 6s” and “iPhone 6s Plus” debut next week, there will soon be a slew of “Apple’s New iPhones Underwhelm” FUD articles because:
It’s as if Apple is naming iPhone models solely for their own internal inventory purposes, just so they can keep track of which model is which, with no regard for how the iPhones are perceived by the rest of the world – the media, the customers, etc. – outside One Infinite Loop.
The “S” doesn’t stand for “Speed,” it stands for “Stupid.” Yes, we know it’s the same case design; we know the “S” version is the one you make the big margins on; we get it. Call it the “S” internally if you must, but don’t be so engineer-ish that you insist on calling it that on the box, too!
It’s not about sales figures or the model’s success (as long as “iPhone” is in the name, it will be a success), it’s about setting a tone. In this case, with the “S,” Apple sets a tone that they are just making an incremental update (read: losing their innovation edge) which allows the media and competitors to claim, wrongly, that other companies have surpassed Apple. Why gift the naysayers with the opportunity, Apple? — MacDailyNews Take, April 5, 2013
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There are plenty of numbers in the universe. Infinite, actually. Don’t worry, Apple, you won’t run out. – MacDailyNews, October 4, 2011
