comScore: Apple continues to amass U.S smartphone market share

comScore, Inc. today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2015.

Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.4 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
191.4 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in July. Apple ranked as the top OEM with 44.2 percent of U.S. smartphone subscribers (up 1.1 percentage points from April). Samsung ranked second with 27.3 percent market share, followed by LG with 8.7 percent (up 0.3 percentage points), Motorola with 4.9 percent and HTC with 3.5 percent.

Top Smartphone OEMs 3 Month Avg. Ending Jul. 2015 vs. 3 Month Avg. Ending Apr. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Smartphone Platform Market Share
Top Smartphone Platforms 3 Month Avg. Ending Jul. 2015 vs. 3 Month Avg. Ending Apr. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Top Smartphone Apps
Apple Music breaks into the top 15 smartphone apps in July with an impressive 24.1% reach.
Top 15 Smartphone Apps July 2015 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix

Source: comScore, Inc.

MacDailyNews Take: It’s good to see Apple Music pop right into the Top 15 apps – and this is even before the Android version has ben released!

[Thanks to MacDailyNews Readers “Fred Mertz,” “Dan K.,” and “Bill” for the heads up.]

11 Comments

    1. No Jerry…….Your gone
      Yup, one gone dude!

      Just love it when trolls know Apple has the best phone & software and is now has the cutting edge software lead.
      They are so conflicted that their hate is denying them
      ownership of this superior phone.

      1. That’s a funny one coming from an Apple groupie.

        Isn’t everything in the media about Apple all speculation?

        Does anyone really believe anything the media has to say about Apple products anymore?

        Apple is for groupies who are unable to think out-of-the-box.

        You want innovation, you will LOVE Microsoft.

        Microsoft is COOL, INNOVATIVE and offers only best-in-class products at the lowest possible price (unlike Apple who offers low quality products at the highest price possible).

        Apple on the other hand is same old same, old same, old same old.

        You’re gonna LOVE Microsoft!!!!

        1. Thanks for answering my question as to who would actually believe this. It appears it is those who have an IQ level below 50, are under the influence of illicit drugs, and think Steve Ballmer was a great CEO.

  1. The amazing thing is that Apple iPhone and iOS continues to gain share throughout the year, even though new iPhone models are released only one time each year (and it’s not a big mystery when the next ones are due). The Android collective releases new phones all year long.

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