“Ever since the success of Netflix’s ‘House of Cards,’ digital video companies have been racing to create their own shows,” Michelle Castillo reports for CNBC. “But, if Apple’s reported foray into original programming is indeed true, it could mark a new major player in the digital production landscape.”
“The trend of streaming video companies investing in original content is only increasing as more audiences cut the cord and turn on mobile screens and digital devices. Having a platform that simply hosts existing movies and TV shows is not enough to distinguish one company from the rest,” Castillo reports. “Apple’s entering the arena may signify its belief that the streaming video industry is only going to grow even larger and that it wants a piece of the revenue.”
“Strategy Analytics Director of Digital Strategy Mike Goodman likened the move to create exclusive content to what HBO did to make itself a powerhouse,” Castillo reports. “Having an award-winning series exclusively can boost subscription rates. ‘As you progress on the growth curve, (relying on licensed materials) is a limiting factor because your audience is set,’ said Strategy Analytics Director of Digital Strategy Mike Goodman. ‘If you really want to be a breakout and you really want to grow, you need original content.””
Read more in the full article here.
MacDailyNews Take: Or it just be a negotiating tactic to finally get the broadcast and cable TV networks on board Apple’s Internet TV plan.
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