New Apple TV will feature universal search, start at $149

“On Wednesday September 9, Apple will unveil its next generation Apple TV,” John Paczkowski reports for Buzzfeed. “The device is a significant overhaul of its hoary predecessor, with more powerful innards and a new remote that sources say has been ‘drastically improved’ by a touch-pad input and, as first reported by TechCrunch and independently confirmed by BuzzFeed, motion sensors that will allow it to function as game controller.”

“The forthcoming Apple TV will debut with a number of big features we reported back in March — an App Store of its own and Siri integration that will support what sources in position to know describe as ‘some pretty hardcore voice control,'” Paczkowski reports. “But there’s another tentpole feature coming to the new Apple TV as well — and it’s one for which anyone with the old Apple TV has been pining for years. Universal search. While Apple’s intelligent personal assistant is core to this feature, sources say there’s another engine driving it as well — Matcha, the video discovery start-up Apple acquired back in 2013.”

Paczkowski reports, “The new Apple TV will start at $149…”

Read more in the full article here.

MacDailyNews Take: Sold!

More about Matcha here (interview prior to Apple acquisition):

Apple TV 4 to focus on extensive Siri control, deep support for gaming – August 31, 2015
Apple TV revisited – August 31, 2015
Apple could more than double the cost of the next Apple TV – August 31, 2015
What app developers want to see in the new Apple TV – August 31, 2015
Apple TV 4 coming in October for under $200, Apple TV 3 becomes entry level; both get new streaming service – August 30, 2015
Apple acquired Matcha for its proprietary recommendation algorithm – August 15, 2013
Apple gears up for the video discovery wars – August 15, 2013
Apple acquires second-screen TV/video app – August 13, 2013

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]


  1. I’ll take TWO…!!!
    …..hoary predecessor…… about “old” predecessor……
    hoar·y ˈhôrē/Submit adjective
    1.grayish white.
    “hoary cobwebs”
    synonyms: grayish-white, gray, white, snowy, silver, silvery; More
    2. old and trite.
    “that hoary American notion that bigger is better”

  2. Investors will inevitably be disappointed that a $149 AppleTV won’t match the gaming capabilities of the PS4 and Xbox One consoles. I know how these people think. I’ve already seen bloggers hinting in this direction. Apple needs to clearly define AppleTV so as not to mislead consumers into thinking they’re getting a gaming console but a streaming box that is capable of playing iOS games and running iOS apps.

    1. Thus the Apple-sourced leaks to not one but two outlets on the same day: buzzfeed and 925Mac. They’re trying to shape expectations.

      Notably, Apple sourced leaks always hold back some good stuff. Just to tweak us on the day of the event.

      It’s a pleasure it is to be manipulated, don’t you think?

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