“In a little over a week Apple will kick off a massive marketing campaign for the new iPhone by hosting an unveiling event that will not only be streamed live but will also be subjected to in-depth scrutiny by the media,” Adrian Kingsley-Hughes writes for ZDNet. “But as someone who has been watching iPhone launch events since the iPhone first debuted, all the rah-rah is starting to feel, well, a little pathetic.”
“Now I’m a huge fan of technology, and I’m guessing that if you’re reading this then so are you. That probably means that we get a little excited about things – a few extra gigabytes of RAM or a few more megapixels on a camera sensor – that regular people don’t care about,” Kingsley-Hughes writes. “But even I’m starting to look at the huge event that Apple builds up around new iPhone and feel that the whole thing is now more hype than substance.”
“Maybe Apple is a genius when it comes to marketing because it can still get people jazzed about incremental improvements when the rest of the consumer tech industry cannot,” Kingsley-Hughes writes. “Or maybe I’ve just become cynical about being given the opportunity to exchange a big chunk of legal tender for a shiny new doodad that’s really only marginally (and sometimes imperceptibly) better that the less shiny, somewhat scratched and battle-scarred doodad I already own.”
Full article (in Trollanese) here.
MacDailyNews Take: iPhone “S” years usher in hugely significant features, such as oleophobic displays, significant GPU improvements, world phone capability, Siri personal assistant, video stabilization, panorama photos, 64-bit processors, TD-LTE support, and Touch ID, among other improvements and additions.
This year will be about Force Touch (or whatever they decide to call it going forward) and it will be more important than most people like Kingsley-Hughes think.
And Android, littered across a veritable junkyard full of disparate devices, will not be able to follow. – MacDailyNews, February 28, 2015
Which is probably why Kingsley-Hughes is trying to preemptively downplay the unveiling of Apple’s next-gen iPhones.
As with every iPhone before them, Apple’s next-gen iPhones will become the best-selling iPhones yet.
Revealed: How Force Touch works and feels in Apple’s next-gen iPhone 6s – August 10, 2015
Apple’s Force Touch: The future of mobile interfaces – August 4, 2015
Why Force Touch on the iPhone will be awesome – July 29, 2015
Apple’s Force Touch iPhone 6s to be major differentiator, put rivals at further disadvantage – July 6, 2015
Apple assemblers begin making next-gen iPhones with Force Touch – June 27, 2015
Analyst: Apple’s ‘iPhone 6s’ to feature stronger 7000 series aluminum, slightly thicker for Force Touch – June 17, 2015
Apple’s new Force Touch patent application reveals stylus, virtual paint brush, 3D buttons interactions – May 28, 2015
Apple’s forthcoming iOS 9 supports ‘iPhone 6s’ Force Touch – May 26, 2015
Apple patent application reveals work on Force Touch for iOS devices and more – March 5, 2015
Force Touch rumored to arrive exclusively on ‘iPhone 6s Plus’ – April 2, 2015
Apple’s next-gen iPhone 6s, iPhone 6s Plus to feature Force Touch – February 28, 2015