Apple Retail Stores rolling out next-gen design

“Apple is preparing to move its Germantown store, with a ‘next generation’ design planned for the new location,” The Memphis Daily News reports.

“Rick Millitello, who presented the plan to the design commission on behalf of Apple, said the store will be one of the first to feature Apple’s new store design,” The Memphis Daily News reports. “‘Our project is the next generation of retail store that we’re rolling out, and that’s the design concept that we have – and we’re really excited because this is going to be one of the first, if it’s approved, that we build,’ Millitello told the commission.”

The Memphis Daily News reports, “Other aspects of the design, according to Millitello, include a matte granite reinforced panel on the exterior as well as natural oak tables inside. The store will also feature a changeable display that will include living plants at times, TV displays that change and artwork, among other things. Millitello told the commission the new retail design is rolling out in some overseas stores this fall, and the Memphis store will be part of the first rollout in the U.S.”

Read more in the full article here.

MacDailyNews Take: These aren’t just mere “TV displays.” Up to 25-foot wide 12K displays are hardly “TVs.”


    1. Hmmmm… Population of all of west Texas is more than an hour from an Apple store. Hard to believe, but true. Hundreds of thousands of us. (That doesn’t count El Paso – they’re more nearly part of New Mexico in every way.) El Paso’s store is closest to me, at 223 miles. That leaves all of Midland, Odessa, Lubbock, and Amarillo out of range, too.

    2. I live in England, which is a relatively small country with quite a few Apple stores, but it still takes well over an hour to get to my nearest Apple store.

      The Apple stores are located in the big cities, but some of the best places to live are far away from the big cities. On the other hand, I don’t need to go into an Apple store very often, so it’s not a huge problem and the joy of living here more than compensates for the minor inconveniences.

    3. I would rather Apple emphasize customer service. Too often Apple Geniuses are snobbish,self-centered pricks who act as if customers should be eternally grateful that they deign to speak with a customer.

  1. Germantown (Memphis suburb) was the 20th Apple Store opened. Now they will lead the way with the Apple Store v.2. Memphis and Apple have always had a wonderful relationship!

    1. Germantown is a white flight suburb of Memphis. Memphis needs it’s own Apple Store. People from Germantown tell people around Memphis that they are from Germantown as if living in Memphis is a disease, but when they travel they tell everyone they are from Memphis.

      As to moving, it will be in a different part of the same development. Saddle Creek straddles a very busy intersection.

  2. Hurrah for the new design… Just relocate to larger stores. I’ve been in six stores in four states, all in upper class malls and they have all been too small, too crowded. Forget the income per square foot and let us breathe. Screw the design, just get bigger.

  3. Southeastern Virginia is in pretty good shape. We have an Apple store in Virginia Beach and one right next door in Norfolk. The VB store just opened within the last year….and a good thing, too. The Norfolk store was always WAY overcrowded.

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