“Apple is preparing to move its Germantown store, with a ‘next generation’ design planned for the new location,” The Memphis Daily News reports.
“Rick Millitello, who presented the plan to the design commission on behalf of Apple, said the store will be one of the first to feature Apple’s new store design,” The Memphis Daily News reports. “‘Our project is the next generation of retail store that we’re rolling out, and that’s the design concept that we have – and we’re really excited because this is going to be one of the first, if it’s approved, that we build,’ Millitello told the commission.”
The Memphis Daily News reports, “Other aspects of the design, according to Millitello, include a matte granite reinforced panel on the exterior as well as natural oak tables inside. The store will also feature a changeable display that will include living plants at times, TV displays that change and artwork, among other things. Millitello told the commission the new retail design is rolling out in some overseas stores this fall, and the Memphis store will be part of the first rollout in the U.S.”
Read more in the full article here.
MacDailyNews Take: These aren’t just mere “TV displays.” Up to 25-foot wide 12K displays are hardly “TVs.”