“While the tech industry has circled Sept. 9 as the date the new iPhone will be revealed, I am looking forward to it for a different reason: the new Apple TV box,” Jessica E. Lessin reports for The Information.
“I feel this way despite the fact Apple isn’t going to debut a fancy new television service with the box,” Lessin reports. “The long, long, long-rumored television service remains delayed because Apple still can’t get the economics to work, people who have talked to the company about it have told me.”
“There’s still a big gap between the price media companies want for their TV channels and the roughly $40 a month Apple wants to charge consumers. Something has to give,” Lessin reports. “But I’m increasingly convinced Apple’s fate in the living room doesn’t hang on its cable killer — even if it is way cooler than cable.”
Full article (subscription required) here.
MacDailyNews Take: If Apple packs enough goodies into the next-gen Apple TV, they’ll get so many units into homes that the media companies won’t be able to hold out any longer. Then the Internet TV service will simply be the icing on the cake; an add-on that some Apple TV customers will welcome once the deals are finally stuck.
Why the massive venue for Apple’s September 9th special event? – August 28, 2015
Get ready, Apple is about to unveil the first real Apple TV – August 28, 2015
Will we see the ‘Apple Car’ on September 9th? – August 28, 2015
Apple to reveal ‘something big’ on September 9th – August 27, 2015
It’s official: Apple sends out September 9th special event invitations – August 27, 2015
Apple expected to hold massive special event at Bill Graham Civic Center in San Francisco on September 9th – August 27, 2015
Mystery company books San Francisco’s massive Bill Graham Civic Auditorium through September 13th – August 24, 2015