“[Apple’s] elusive over-the-top streaming-TV product has yet to materialize, although it appears still very much in the works,” Andrew Tonner writes for The Motley Fool. “Unfortunately for those who hoped Apple might roll out the service as part of its customary fall product launch cycle, recent reports claim that Apple’s streaming service will remain off the shelf until next year.”
“The recent reports documenting Apple’s TV-related headaches force you to wonder whether Apple’s TV service will really matter, assuming it ever arrives,” Tonner writes. “Consider that TV subscriptions declined for the first time ever last year. Furthermore, with the emergence of over-the-top ‘skinny bundles’ from the likes of DISH Network and Sony and non-cable alternatives such as Netflix, the cable industry seems likely to evolve in the coming year.”
Apple, with its massive installed user base, could help reverse the trend in short order,” Tonner writes. “However, if Apple must make significant concessions in terms of either price or number of channels included to coalesce enough industry buy-in to eventually launch the service, will the somewhat compromised service be a genuine draw to consumers?”
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MacDailyNews Take: With 80% of U.S. households still up for grabs, this race has barely even started yet.
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