Apple CEO Cook discusses Obama’s ConnectED program on Good Morning America

“Tuskegee Public School in Alabama is among 114 others in 29 states that are starting the school year with Apple iPads, technology that many children haven’t experienced before,” ABC News reports. “Apple CEO Tim Cook is focusing on an academic revolution that aims to prepare these students for the 21st century. The tech giant is part of the White House initiative known as ConnectED. The goal of the program is to connect 99 percent of U.S. schools to good technology.”

“Cook spoke with “Good Morning America” co-anchor Robin Roberts about the company’s goals within the program,” ABC News reports. “‘I think technology has to be a key part [of education] and that’s why we’re here,’ Cook said. ‘Too many times today kids aren’t given the right for a great public education and this isn’t right. It’s not fair… I wouldn’t be where I am today without a great public education,” added Cook, who was named CEO of Apple in 2011.'”

The teachers are already noticing a difference. ‘It means a lot to me, because you can do a lot at a faster rate,’ one Tuskegee Public School teacher told Roberts. ‘It’s hands-on with everything in them … Last year we didn’t have that. But this is day seven, eight, and we did a whole lot,'” ABC News reports. “Roberts also asked Cook, 54, about when the country would see more diversity in Apple and in the wider technology industry… Diversity is important, Cook, said, because ‘inclusion and diversity inspires innovation. And so we actually make better products because we’re more diverse.'”

Read more in the full article here.

MacDailyNews Take: When a proper foundation is laid, iPads can work well in schools and be extremely beneficial and productive for students, teachers, and administrators. If not: Los Angeles Unified School District.

Apple pledges $100 million in iPads, computers and other tools for Obama’s ConnectED education initiative – February 4, 2014
Obama thanks Apple Inc. for ConnectED work – January 29, 2014
What schools must learn from Los Angeles’ iPad fiasco – May 8, 2015


  1. Apple faces an uphill battle because quality costs money. Administrators in school systems are managers; they look at bottom line. Chromebooks are sweeping into schools because they are cheap, and they are “good enough.” I am appalled that schools think “good enough” is acceptable in an academic environment. Administrators (and politicians) are so worried about political correctness that they hope all children “achieve” mediocrity rather than helping the capable from truly excelling.

    1. Yep, the idiots in our school district are on their third non-Apple solution. Two different Android tablets – both dismal failures – followed by a small Dell laptop this year. I have no doubt that this trial-and-error method cost the district more than a three-year Apple iPad program would have cost.

      1. Many, if not most, school districts are hampered by state purchasing laws that essentially require taking the lowest bid or pre-accepted bids off a state list of approved purchases. Our current state brainless teaparty legislators have even added to the restrictions (that benefit their friends). Several years ago, I got into a lot of trouble for saving several thousand bucks on a piece of research equipment by going with a non-state-preapproved vendor with NSF money. I thought I was safe since I was spending federal dollars — I was wrong.

  2. Ditto….money talks and a $200 Chromebook that is more familiar and does the job is more attractive than a $300-700 tablet. Apple just did away with their cheapest iPad Mini a month or so ago and that was a mistake. Schools are hurting because of loss of students and merging here. Our senior admins are selling VMware and our servers and clients will be all virtualized by October. With that Chromebooks will be handed out within the next year or two and they can remote in and get the same image/software like they were sitting at school. So that helps online learning having the correct software with ease of having it already installed etc. Apple is missing out on this because they do not allow OS X to be virtualized on non-Apple hardware.

    1. First, Apple has NOT done away with the cheapest iPad Mini. You can still get it for $299 and probably even less in quantity.

      Second, saying Apple “does not allow OS X to be virtualized” is not true. I know several places that have many instantiations of OS X running in virtual environments on non Apple hardware. I have yet to hear of Apple’s crack legal staff (all sarcasm fully intended) contacting any of them to stop doing so.

      Apple just refuses to support it if you do. If you run OS X in a virtual machine on non Apple hardware (even for corporate entities) you are 100% on your own. Apple will not claim any updates to OS X will not break your setup (and won’t help you if it does), and Apple will not care if updates to the virtual environments break OS X’s functionality.

  3. ‘I think technology has to be a key part [of education] and that’s why we’re here,’

    I wish there was a SOLID correlation matching technology with accelerated or substantially enhanced education. No doubt it can, but it doesn’t – not measurably.

    ‘inclusion and diversity inspires innovation. And so we actually make better products because we’re more diverse.’”

    The hubris and political correctness of this man…

    Smart people, thoughtful people, disciplined people, focused people make good products. WHO GIVES A SHIT WHAT COLOR THEY ARE OR IF WE HAVE THE GOVERNMENT PRESCRIBED RATIO OF COLOR/ORIENTATION IN OUR COMPANY!

    If you want to credit diversity and inclusion for better products (not quantifiable), I can blame diversity and inclusion for my apple products not “just working”. Pages & Numbers still have issues, Air Play sucks, Siri sucks, and photos and iTunes . . . don’t even get me started.

    Stop the “Social Engineering makes better products” Grandstanding and just FRICKING focus on actually making better products.

    Stop talking about it. Just do it!

    (Insert visualization of Shia LeDouche doing crazy green screen motivational speech)

    1. You are profoundly wrong, and Cook is right. Apple has made very concrete and consistent efforts to eliminate bias in hiring, which has improved diversity.

      Vast majority of American companies are dominated by white males. Many of them are front-line workers, but even more are mid- and senior-level managers and C-level officers. In fact, in the US, over three quarters are white men. Black CEOs represent less than 1% of Fortune 500.

      Numerous studies have showed that diversity improves innovation, production and results in greater productivity and better results. This is logical to anyone with a brain: when a bunch of white men interview candidates for work, they will unwittingly strongly prefer other white males, even when there are women, asians, blacks, or gays more qualified and better suited for the job. This is only natural; we always believe team will perform better if people think alike, and we always believe people who look alike think alike. This is clearly not correct, but this bias is not a result of racism; it is subconscious, and it is natural. After all, this is the same reason why, even in completely diverse society, white men tend to date white women, blacks tend to date blacks, etc. We seek out those who are most like us.

      For corporate world, this is clearly not productive; it often eliminates from contention candidates who may be more creative, more qualified, more competent, and better fit, just because they look different.

      Apple has made great efforts to eliminate this hiring bias. This has resulted in greater diversity. In addition to the bonus points of being politically more correct and socially more progressive, Apple has created more competent and powerful workforce.

      And perhaps, some day, this diverse, powerful workforce will fix iWork, iCloud, Apple Music and iTunes…

      1. Stop using FACTS to bolster your arguments! This site is a fact-free forum for any idiotic bumpkin to spout their views, no matter how uninformed they may be.

      2. You didn’t need to say anything more than the first 4 words, because your last 298 were meaningless.

        I complained about 2 points:
        1) The claim that technology in classrooms will somehow give these student an advantage, make them smarter, more prepared, more qualified – be a measurable advantage in some way.

        2) That Apple is making better products as a direct result of diversity

        Neither Tim, nor you, nor anyone else can back those claims up and nothing you wrote accomplished that. You did mention one fact, but it was worthless too.

        How does one quantify the “goodness” or “Bestness” of products made? Doesn’t Apple make its best products each year? But now because Tim is fully invested in diversity, Apple is making even
        better-er products. The best-est, ever?

        If tech was so influential in education, you would see an upward trend in our national testing scores against our international brethren. But you don’t… for good reason, a logical reason, a sobering reason.

        You (and Tim) have the burden to back up those claims. But like most people involved in agendas, the numbers will be fudged to fit the claim. Coke has shown us you can hire scientists to back up whatever agenda or message you want to send to the public. And engineered message to support an agenda, mingled with facts . . . maybe.

        But no one would ever do that, I mean come on.

        I like diversity when it’s organic and self-organizing (chaos), not socially engineered, mandated, or the monarch invites you to the oval office…

        1. There are quite many studies out there that have been out for quite some time (in other words, carefully reviewed and validated by others) that show very clear correlation between diversity and performance (effectiveness, efficiency, productivity — the measurable stuff). Many also argue that creativity and innovation is improved, although this isn’t as easy to measure.

          And as I said in my message, it doesn’t take a genius to understand why this is so. Removing biases and other barriers to entry for minority candidates, regardless of which group they belong to, improves the overall quality of the work force, because it allows for hiring of objectively the best and most qualified talent. This should be common sense, and it has also been quantified and verified by peer-reviewed scientific research. Data is widely available. This ain’t no tobacco industry (or Coca-Cola) paying for “scientific research”…

  4. You can have a great public education with the most sophisticated equipment available and when you couple this with a sense of morality, integrity and responsibility you have something special. Otherwise it’s just an attempt to discover new ways to exploit others, explore new countries to invade and create insecurity on a global scale.

    Both approaches have consequences, it’s really about deciding what consequences are desirable.

  5. Целый день анализировал данные сети, неожиданно к своему восторгу открыл восхитительный веб-сайт. Смотрите: Кованые ворота. Для меня данный веб-сайт произвел хорошее впечатление. Пока!

      1. I think readers here might be interested in the sapphire boules produced by Monocrystal in Stavropol and I certain am more than interested to see multiple languages being used here, as part of the globalization process. Nice to see the diversity.

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