“In her latest video to retail store employees, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts discusses upcoming deeper integration of business sales across Apple Retail Stores as well as new back to school sales tactics for the Apple Watch,” Mark Gurman reports for 9to5Mac.
“Stating that a ‘global solution is coming shortly’ for promoting Apple Music in stores, Ahrendts used her own personal experience with her children to introduce a new Apple Watch sales tactic,” Gurman reports. “hrendts told employees that the Apple Watch is ‘the greatest back to school item this year’ as it can be used in the classroom without a teacher seeing, unlike with a larger iPhone.”
Gurman reports, “‘I don’t think the teachers have caught on to the Watch yet,’ Ahrendts said, adding that retail staff should tell students to ‘jump on it before the teachers do.'”
Read more in the full article here.
MacDailyNews Take: This will likely be the first and only semester where Appel Watch isn’t banned in classrooms, like personal iPhones and iPods before it.
“Jump on it before the teachers do…”
Not the best advice for students, parents or teachers and possibly not wise to even joke about.
Yea, it’s going to end up getting some kids into trouble for no good reason. If they’re smart enough to put the data they need for a test on an Apple Watch, they’re smart enough to pass the test. Not a great marketing tactic.
Apple, building bridges with your kids teachers.
One of the reasons I like the aapl stores is that the employees don’t say dumb ass things like this.
Absolutely. Pretty stupid fucking remark by her.
Agreed. Popped open the comments section, and glad to see I am not the only one to judge her statement shockingly stupid and tone deaf to Apple’s historic association with education. I think Mr. Cook needs sit Angela in the corner with a dunce cap for a while.
I am sure she was joking.
getting one over teachers is not exactly great PR as Apple sells so much to schools.
better to have said that the watches are good for kids fitness etc (lack of exercise of kids being the near number one concern of child health officials)
This isn’t complicated, like calculators, iPads and laptops, it will only be banned during test. The rest of the time it will be a useful too.
Same goes for Android watches, except for that last part. 😉
Some of us fondly remember when we were kids passing notes in class, but nowadays kids should not do that! Eyes front and no distractions! As for exams, rote memorisation is demanded, and learning aids will be confiscated!
Angela is still at Apple? Haven’t heard much since the disastrous Apple Watch debut.
she’s not in charge of production
she just runs Apple stores. Manufacturing, supply chain issues etc aren’t hers.
she’s not even head of marketing, it’s Schiller.
still this watch thing now even joking is weird.
people voting me down, care to explain which of my facts on Ahrendts is wrong?
Ahrendts is an idiot.
Perhaps, but a very well paid one.
Ahrendts deserves all the scorn she gets.
Unfortunately, having people like Dre and her on the payroll undermine the quality image that Apple spend decades slowly building. The magic is gone, replaced by know-nothings who don’t belong in the tech industry at all. Massively overpaid underperforming executives is a major reason that investors have cooled on Apple. It is hard to trust Apple now that the company is now practically doing everything that Microsoft used to do — shitty buggy software, unaccountable leaders, overpaying on acquisitions, late product rollouts, very late security updates, degraded GUI, … the list goes on. Cook is proving to be a poor caretaker of the House that Jobs Built.
Yeah, well you’re a jerk.
You, on the other hoof, are a pig.
I stated from the day the Watch was released that the taptic touch your friends feature and “heartbeat” pass along would be game changing for the younger generation….!!!!
And so it begins………….oh sorry…..nOBoDy wiLL buY one!?
Ms Ahrendts has got a long way to go before I support her view of Apple. So far, she hasn’t earned much more than minimum wage although she has collected millions.
C’mon MDN Take proofreaders, it’s “Apple” not “Appel. Three times today! You can do better.
70 million in bonuses and……”…….”….
For the rich kids of the 1% in private schools, well maybe.
For everyone else its just another reason to get mugged in the playground if anyone sees it.
back to school item? A $400 dollar effin’ watch? Man, I went to the wrong school, I just got shoes.
botty, you must be dreaming. Not only do trolls go barefoot but you never went to school.
then cash in your EBT card and buy you a pair.
What an incorrect thing to say