“It seems like a lifetime ago when Steve Jobs took over Apple for the second time as iCEO. Jobs ran Apple for nearly 15 years before pancreatic cancer took his life,” E. Werner Reschke writes for T-GAAP. “Tim Cook stepped into the CEO position and has run Apple for almost four years.”
“At the time Tim Cook was a good choice. He was a safe choice. He wasn’t going to rock the boat or try to pretend to be Steve Jobs II. He would take what was a growing and great company and drive it forward, building on its success,” Reschke writes. “That was back in 2011, and times were different. Apple’s needs were different.”
“While Cook has indeed grown Apple’s value and savings account, the question is what kind of leadership does Apple need going forward? Is safe and steady the right formula or does Apple once again need a visionary to lead it into unchartered waters?” Reschke asks. “Quietly in the background sits Jonathan Ive. One has to wonder, when Tim says he’s done will Ive will be next to take over the helm of Apple? Ive is more like Jobs than Cook — especially in the visionary department.”
Read more in the full article here.
MacDailyNews Take: Jony Ive doesn’t want it or he’d be CEO already. One word from Jony, and Jobs would’ve made it so.
Tim Cook is the right person to lead Apple.
This question was answered long ago. Tim Cook is doing great. We’re done with this move along.
Yes!
Oh yea, and STFU!!!!
The *reality* is that Tim Cook has managed Apple well since Steve Jobs passing. In fact Tim Cook – IMHO has done a way better job at operating Apple than Jobs could OR would have.
Before heads fall off let me explain.
Under Cook Apple is now a MONSTER of a company. For all those Cook doubters he single handedly oversaw a phenomenal explosion is the size and scale of Apples OPERATIONS. Without a guy with supply chain experience that now sees Apple manufacturing AND distributing nearly 200 MILLION iPhones annually is… INSANE.
Growth was not an area Jobs could have or would have handled appropriately. It wasn’t his thing. In fact under his leadership Apple Slipped under the water – too slowly reacting to a globally changing marketplace. He (Jobs) was too complacent – thinking Apple was the Almighty which allowed Samesong a solid foot in the door.
I mean seriously in all reality Apples senior staff for all intensive purposes in really made up still of Jobs holdovers. It’s Cooks genius that has lead to Apple going from selling 10 million phones a quarter to 72 million ++. That’s 70 million parts being fabricated, packaged, shipped, distributed, marketed, serviced, supported, to the App Store containing over 1 million active apps for sale etc etc etc. For an American company Apples growth has been unprecedented. Steve Jobs as we knew him did not have the prowess to have been able to manage such explosive growth. No way. Let’s face it.. Production foresight was not Jobs strength. Even if Jobs was around Vook would have had to have succeeded him in the role of CEO. The Growth alone would have eaten Jobs alive and sucked all his creative energy away from his incredible insight abilities. I honestly think of Jobs title today as Chairman of the board. After all is said and done its Cook that has held a company together when its founding father left us. Apple easily could have unraveled at that point. I’m certain of it.
I’m not saying Cook is perfect. But. But under such extraordinary growth and ruthless competition he’s actually done a pretty amazing job keeping Apple in the game.
Yes, Apple is a monster……But….is it just momentum based upon the profits of iOS? iOS and OSX have their problems, some things are fixed with updates, just as often new issues pop up. Murphy’s Law and the Law of Unintended Consequences can only be violated for a limited time. Time will tell.
Issues exist on every device ever made. And that’s not exclusive to Apple.
I never said it was, but I have used a Mac to generate income since 1988, and its becoming more difficult and expensive because there are more issues to deal with. If iOS and OSX were needed by me for entertainment consumption, it would not matter so much. I still believe marketing types have a lot more sway that product types, and that is not good in the long haul for the marketing.
This MDN take doesn’t follow Betteridge’s Law of Headlines, which by the way is something that MDN had cited three months ago when a headline posed the question if Cook was a better CEO than Jobs.
I’m watching you, MDN. Be consistent.