Apple Watch already bestselling smartwatch to date, but analysts’ estimates are all over the map

“With the launch of the Watch, Apple jumped straight into first place as the biggest vendor of wearable bands,” Steve Ranger reports for ZDNet.

“According to research from analysts Canalys, 4.2 million Apple Watches were shipped during the second quarter of this year – the first the devices was on sale. As a result, Apple ‘easily’ overtook Fitbit, Xiaomi, and all other smart watch vendors by sales, despite the Watch being at the higher-priced end of the market,” Ranger reports. “The analyst noted that early sales of the Watch were hindered because supply constraints slowed shipments for the first couple months after launch.”

“Canalys’ estimate of Watch sales is higher than some other analysts’: for example, Gene Munster, analyst at Piper Jaffray, predicted three million Apple Watch sales this quarter, rising to 14 million next year and 40 million the year after, while analyst KGI predicted sales for the most recent quarter of 3.9 million,” Ranger reports. “Apple has remained tight-lipped about the true level of Watch sales and it’s unlikely to provide much in the way of solid figures in its financial results due later today.”

Read more in the full article here.

MacDailyNews Take: Interestingly, Ranger focuses on two of the more pessimistic analyst estimates for Apple Watch sales and neglects to mention others such as Global Equities Research which estimated Apple had already sold 7 million Watches some seven weeks ago. In short, the analysts’ Apple Watch unit sales estimates are all over the map.

Apple could announce 10 million Apple Watches sold when it reports earnings next Tuesday – July 15, 2015
Apple Watch sales are off to an all-time record start – July 15, 2015
Reports of Apple Watch’s death have been greatly exaggerated – July 14, 2015
Apple Watch volumes are much better than Slice Intelligence figures suggest – July 13, 2015
Apple Watch naysayers in a baseless feeding frenzy – July 13, 2015
Why Apple must sell one Apple Watch for every 20 iPhones or something – July 13, 2015
Apple Watch online sales in the U.S. estimated at 3 million through first 3 months – July 13, 2015
The Apple Watch demand FUD is out of control – July 9, 2015
MarketWatch hack claims ‘Apple Watch sales plunge 90%’ – July 7, 2015
Apple to release Q315 earnings, webcast live conference call on July 21st – June 29, 2015
Apple to hide Apple Watch sales info from competitors inside ‘other products’ – October 21, 2014


  1. Why did Apple have to take the risk and build a smartwatch, anyway? I’m sure there could have been easier ways for the company to earn more money without being made a public fool of. The news media and Wall Street are having a field day with AppleWatch. If Apple had used that money to build some huge search engine buried behind concrete walls, this AppleWatch fiasco would never have happened. Apple needs to build some money-making services that run quietly in the background so no one can put a scrutinizing finger on it.

    AppleWatch is the equivalent of Apple walking around with its balls swinging in the breeze and asking everyone to take a kick and absolutely no one on the internet is passing up on that chance. This is becoming another agonizing quarter in a row for shareholders and Apple should have more than enough money to stop making this sort of headache happen every quarter.

    1. Why aren’t you running Apple because you know how to make money in the tech field and all the people at Apple know nothing? You totally need to drive over to Apple headquarters and tell them that you are taking over as the new CEO because they are doing so terribly with what they’re doing.

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