“It’s hard to believe, but people care more about the veteran iPod than the brand new Apple Watch,” Ananya Bhattacharya reports for CNN. “A search on Google Trends comparing five of Apple’s products– iPod, Macbook, iPhone, iPad and Apple Watch– reveals that people are searching for the Watch far less than any of the other Apple products.”
“The company’s first new gadget in five years– the first since Steve Jobs died– could turn out to be a bad apple (excuse the pun),” Bhattacharya reports. “With Apple keeping mum about Watch sales figures, Google Trends and e-receipt data is the little hard evidence we have to judge performance. Just last week, Slice Intelligence reported a 90% decline in Apple Watch orders since its launch from a snapshot of 2.5 million online U.S. users’ e-mail receipts.”
“Talking heads about Apple Watch sales are plenty but Apple remains mum. Its figures are the only accurate figures out there and it won’t release Apple Watch sales any time soon,” Bhattacharya reports. “Now whether that’s to avoid competitors getting access to sales figures, as CEO Tim Cook claims, or because Apple too has low expectations is a mystery.”
“What’s behind the low interest?” Bhattacharya reports. “People may just not be so interested in wearables, which is a tiny market compared to smartphones, PCs, tablets and other more established gadgets.”
Read more in the full article here.
MacDailyNews Take: What a joke CNN is. This load of absolute horseshit is simply a concoction designed to allow for CNN to once again repeat the interminably recycled FUD based on meaningless Slice data.
Here’s what the Google Trends search data actually says, iPod vs. Apple Watch, ten months after Apple Watch was revealed and after weeks of iPod rumors leading up to yesterday’s debut of the new iPod touch:
That – that! – is the basis for this CNN “report.”
Each day we mourn a bit more for the long, lost profession of accurate, unbiased journalism. The CNN hit-whores should be ashamed.
Horace Dediu: ‘There is no reliable information on Apple Watch sales’ – July 16, 2015
Apple could announce 10 million Apple Watches sold when it reports earnings next Tuesday – July 15, 2015
Apple Watch sales are off to an all-time record start – July 15, 2015
Reports of Apple Watch’s death have been greatly exaggerated – July 14, 2015
Apple Watch volumes are much better than Slice Intelligence figures suggest – July 13, 2015
Apple Watch naysayers in a baseless feeding frenzy – July 13, 2015
Why Apple must sell one Apple Watch for every 20 iPhones or something – July 13, 2015
Apple Watch online sales in the U.S. estimated at 3 million through first 3 months – July 13, 2015
The Apple Watch demand FUD is out of control – July 9, 2015
MarketWatch hack claims ‘Apple Watch sales plunge 90%’ – July 7, 2015
Apple to release Q315 earnings, webcast live conference call on July 21st – June 29, 2015
Apple to hide Apple Watch sales info from competitors inside ‘other products’ – October 21, 2014