“Widespread iPhone and iPad adoption is influencing broader use of Apple products in the enterprise, namely desktops and laptops,” Patrick Thibodeau reports for Computerworld.
“Apple’s growth in the enterprise is evident in the company’s overall sales. In 2001, Apple claimed only 2.3% of worldwide computing clients –desktops/laptops, tablets and mobile phones — against Microsoft’s 97.1% market share,” Thibodeau reports. “Apple’s client share reached 16.3% worldwide at the end of 2014, said Ben Bajarin, an analyst and principal at Creative Strategies, at the MacIT conference here.”
“The PC industry is being roiled by declining sales… but among Apple products, sales are increasing,” Thibodeau reports. “‘We don’t see Mac growth slowing,’ said Bajarin, who said that if anything the increasing lifecycle of PCs — around six years — may be encouraging people to make a greater investment in a device, something that helps Apple. Enterprise Mac adoption is also helped by Millennials, the generation born after 1980. ‘It’s almost coming to the point where it is essential to deploy Macs to cater to them [Millennials] in the workplace,’ Bajarin said. ‘They are the fastest growing demographic for Mac ownership.'”
Read more in the full article here.
MacDailyNews Take: To every anti-Mac, productivity-stifling IT doofus we’ve encountered over the years in the media and financial industries – and we mean this with all sincerity:
SUCK IT!!! If you’d listened to us, maybe you’d still have a job.
We hope you see glowing Apple logos in your sleep, you MCSE luddites.
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