“In a little over two months of availability in the June quarter, Apple sold a total of over 4.5 million Apple Watches, according to analysts’ estimates,” Mark Hibben writes for Seeking Alpha. “That puts it well ahead of the iPhone launch in 2007, in which Apple sold just 1 million units in roughly the same time frame.”
MacDailyNews Note: In its full first quarter of iPad sales in 2010, Apple sold 3.27 million units.
“Apple Watch has a bright future,” Hibben writes. “In its launch quarter, Watch will add about $2 billion in revenue to Apple’s top line.”
“As we enter earnings season, there are many Apple Watch detractors who want to paint the Watch as a failure,” Hibben writes. “Most of the fuel for the latest round of pessimism about the Watch has come from Slice Intelligence… There could be a lot of problems with the Slice methodology, but even if it represents what it claims to represent – online sales of Watch in the U.S. – these are still significant limitations. Global sales, especially in China, are not accounted for, and neither are sales through Apple retail stores.”
“Apple’s brick and mortar stores are essential for sales of the Apple Watch. More than for any other Apple product, seeing the Watch, handling it, trying it on, are necessary in order to make a purchase decision. The Slice ‘research’ blows off the most important ingredient in the marketing of the Apple Watch, and probably the most important source of sales in the U.S. going forward,” Hibben writes. “A month after the Watch started appearing in Apple stores, supplies are still very constrained and many models are hard to come by. I performed an informal survey before writing this article in which I checked in-store availability for three different Watch models, all the stainless steel Watches. At 6 pm local time on July 14, all were available for reservation in my local Apple store. An hour later none of them were.”
Read more in the full article here.
MacDailyNews Take: Do not fall for the FUD. Even hampered with seemingly interminable supply issues, Apple Watch is on its way to a resounding, record-setting success.
Watch and see.
Once users put on an Apple Watch and properly set it up to their benefit, they never want to take it off.
The Apple Watch is going to be a massive hit that sells millions upon millions of units. – SteveJack, MacDailyNews, September 9, 2014
Reports of Apple Watch’s death have been greatly exaggerated – July 14, 2015
Apple Watch volumes are much better than Slice Intelligence figures suggest – July 13, 2015
Apple Watch naysayers in a baseless feeding frenzy – July 13, 2015
Why Apple must sell one Apple Watch for every 20 iPhones or something – July 13, 2015
Apple Watch online sales in the U.S. estimated at 3 million through first 3 months – July 13, 2015
The Apple Watch demand FUD is out of control – July 9, 2015
MarketWatch hack claims ‘Apple Watch sales plunge 90%’ – July 7, 2015
Apple to release Q315 earnings, webcast live conference call on July 21st – June 29, 2015