“Ben Bajarin mentioned on last Friday’s Techpinions podcast that he’s been learning a lot about the Apple Watch market — and, by extension, the wearable computer market — by monitoring a panel of early Watch adopters,” Philip Elmer-DeWitt reports for Fortune. “We asked him for sneak peek.”
“It’s from Wristly, the survey outfit he’s working with,” P.E.D. reports. “Wristly has assembled what it calls the “largest independent community of Apple Watch owners.”
“More than half of the earliest Watch adopters were neither developers, insiders, reporters or Apple investors, but simply keen users,” P.E.D. reports. “‘I don’t have any hard data,’ says Bajarin, ‘but I’d imagine this product got more non-early adopters to buy in the launch quarter than any other product.'”
Read more in the full article here.
MacDailyNews Take: That is good news for Apple and the Apple Watch. Apple is so strong that they can launch new products not just to Innovators and Early Adopters, but straight into the Early Majority (who usually require the influence of Early Adopters).