“Apple Pay launched in the U.K. Tuesday, the first time that Apple Inc.’s much-touted mobile payments system has been seen outside the U.S.,” Geoffrey Smith reports for Fortune.
“Now, you might be thinking that the curmudgeonly, Olde Worlde Brits might not go for all the hype and ballyhoo that attends the typical Apple launch,” Smith reports. “But you’d be mistaken. Albion was positively submerged in a wave of hyperbole.”
Quite impressed with this #ApplePay
— Morry (@weemorry) July 14, 2015
“After the sheer thrill of the novelty, the next biggest pleasure the launch afforded the average Brit was the opportunity to indulge his favorite pastime: moaning about his bank,” Smith reports. “Barclays plc, which has its own rival contactless payment system, Lloyds Banking Group plc and HSBC plc, which ducked out of being one of Apple’s ‘launch partners’ at short notice, were called out in no uncertain terms.”
— Jason Murphy (@thejmurphster) July 14, 2015
Smith reports, “(Barclays was shamed into saying that it would after all support ApplePay “in the future” by lunchtime in London.)”
Read more in the full article here.
MacDailyNews Take: Welcome to the future, Britain!
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]