Apple Watch online sales in the U.S. estimated at 3 million through first 3 months

“Apple Watch online sales in the United States are estimated to have totaled 3,039,353 at an average price of $505 through July 10, exactly three months after Apple began accepting pre-orders for the wrist-worn device,” Joe Rossignol reports for MacRumors citing data from market research firm Slice Intelligence.”

“The entry-level Apple Watch Sport has been the most popular model among early adopters by almost a two-to-one margin, with an estimated 1,950,909 units sold at an average price of $381 since April 10,” Rossignol reports. “Meanwhile, stainless steel Apple Watch sales are estimated at 1,086,569 units to date, at an average price of $695.”

Rossignol reports, “Apple has also sold 1,875 Apple Watch Edition models to date, at an average price of $13,700, according to Slice Intelligence… Slice Intelligence says it is ‘very confident’ that its Apple Watch sales estimates are within proximity to what Apple has actually sold, noting that its data is measured against third-party sources such as Amazon and the U.S. Department of Commerce with between 97% and 99% accuracy.”

Read more in the full article here.

MacDailyNews Take: If Apple Watch is a “failure,” then more “failure,” please!

3 million units, in the U.S.-only, during the period of the most intense supply issues; and, now, Apple Watch is finally in Apple Retail Stores. Anyone who calls Apple Watch a “flop” is a fool or a liar.


  1. One research firm proclaims sales are beyond expectation yet another bemoans languid sales. Only Apple has the data and the power to clarify Apple Watch sales statistics – but that hasn’t happened. Apple’s silence is the real issue.

    1. Apple hasn’t been silent. They told the world in no uncertain terms that they were not going to be reporting watch sales numbers. And they explained the reason–they don’t want their competitors to know the numbers.

      1. Apple has never hestitated to gloat over sales of iPhone, iPad, MacBook, etc. and make loud, public pronouncements of the same. Apple remains silent about Appke Watch and people judge Apple’s silence based on Apple’s historical behavior concerning sales of all its other products.

        1. Amazon does this sort of hiding of sales numbers all the time and the news media doesn’t make a big deal about it. Do you think Amazon was going to announce sales numbers for the Fire Phone? I’m sure Apple sold far more AppleWatches than Amazon sold Fire Phones. Have you seen any price cuts for AppleWatch yet. Amazon is practically giving the Fire Phone away to consumers.

          I’m very sure Apple is not losing money on AppleWatch sales. I’ve heard the profit margins are quite high on that product. I still think it’s a little too early in the introduction cycle for people to be calling AppleWatch sales poor if they’re higher than every other smartwatch or fitness band that’s been sold. By a quick estimate, 3,000,000 AppleWatches sold at a average price of $505 comes out to a little over $1.5 billion and yet that’s considered a flop. I don’t understand how $1.5 billion of revenue in three months is considered a flop.

        2. On the contrary, Fred. Apple has often kept detailed unit sales information internal, particularly for new products. Apple might provide snippets of sales data, such as pre-orders or first weekend sales, but their financial reports often lump categories together to obscure sales of particular devices.

          1. If keeping sales data a state secret is a good idea Apple should apply this principle to all its products. Somehow I doubt as a publicly traded company Apple’s sales data will remain secret for long.

        3. So… let them judge. As was mentioned Apple announced their decision NOT to announce sales figures well in advance of the AW’s release. So, judge they will anyway regardless of what Apple releases.

  2. Slice Unintelligent uses Amazon and the U.S. Department of Commerce for information on Apple Watch sales? Gee, Apple is not breaking out Watch numbers but the are sharing that information with Jeff Bozo and the bozos in the government?

  3. Last October, Apple stated very clearly that they would not be reporting Apple Watch sales figures:

    We’ll be creating a new reporting category called other products. This will encompass everything we report in the accessories category today, including Beats headphones and speakers, Apple TV, and peripherals and accessories for iPhone, iPad, Mac, and iPod. In addition, we’ll begin to include iPod sales in the other products category, and we will also reflect sales of Apple Watch in this line item once it begins shipping in early calendar 2015. — Nancy Paxton, Apple’s Senior Director of Investor Relations, October 2014

    I’m not very anxious in reporting a lot of numbers on Apple Watch… because our competitors are looking for it. – Apple CEO Tim Cook, October 2014

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