“Just a week after its release, the iOS 8.4 update has already been adopted by 37 percent of all active iOS users, an above-average rate for an incremental upgrade that may be driven in part by desire for access to the free trial of the new Apple Music service,” MacNN reports.
“Analysts Mixpanel, which has posted a live chart of the adoption increases here, says that although iOS update adoption is routinely the envy of the industry with users quickly upgrading on any release, the accelerated adoption of v8.4 may be “dangerous for Spotify,” given that ‘that’s hundreds of millions of people who can get a free three-month trial with Apple Music,'” MacNN reports. “[Also] potentially troubling for streaming services like Spotify, is the extended length of Apple’s free trial and competitive pricing (particularly on “family” accounts, which offer up to six individual accounts for $15 per month). Given a limited number of hours to listen to streaming music in a day, many Spotify subscribers are expected to drop their paid level and try out Apple Music for the summer — with a good possibility of staying on with it after the trial is over, particularly if the company can issue its Windows and Android versions of the service in the early-fall timeframe.”
Read more in the full article here.
MacDailyNews Take: If Apple doesn’t release Apple Music apps for Windows and Android when the free trial ends, it’ll be the greatest cock-up ever – especially since Apple already released the Windows version on June 30th and the Android app is ready-to-go when the time comes. First, the witless Android settlers have to pay some penance for making the wrong choice by backing a flawed knockoff, patent-infringing platform over the inimitable innovator. Enjoy your Apple Music-less summer, iPhone wannabes!
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