Apple’s Beats 1 is the new iPod

“Something interesting happened with the iPod. It went from a sign of being different to an outright symbol of being cool,” Neil Cybart writes for Above Avalon. “During a time when Macs were destined for art classrooms, and mobile phones left much to be desired in terms of design and functionality, iPods were taking over college campuses and schools like nothing seen before. Music was once again something fun, something that could be listened to mostly anywhere. A fact that now seems like a given was a new experience just 10 years ago. ”

“With Apple Music, Apple is once again looking to leave its mark on music culture, which is arguably much more important and valuable than the $15 billion of annual digital and physical music sales,” Cybart writes. “We are no longer in the iTunes era. The iPod we have come to know is now just a footnote in Apple’s financial statements. Instead, Beats 1 is being positioned as the new iPod.”

Read more in the full article – recommendedhere.

MacDailyNews Take: From what we’ve heard so far, Apple’s Beats 1 is going to be a resounding success.

Beats 1 is something only Apple can do. Google’s not smart enough (they’ll announce “Beeps 1” next year, of course, and flop) and nobody else is big enough to pull it off.

SEE ALSO:
Why Apple’s Beats 1 is genius – July 1, 2015
Apple’s Beats 1 DJ Zane Lowe: ‘Into the unknown we go’ – July 1, 2015
AccuRadio CEO: Apple Music’s Beats 1 won’t garner a huge audience – June 30, 2015
Apple’s Beats 1 starts broadcasting – June 30, 2015

33 Comments

  1. I’ve been listening to it off and on for the last day and sometimes.. it’s absolutely BEYOND annoying. It’s a radio station with a few differences of course.. but if you aren’t into trip hop or a ten minute interview with Eminem.. you just turn it off. The station audio ID’s are aimed at an audience I’m guessing is around 23 years old and younger. It shouldn’t be classic rock of course, or play top 40.. but there are moments when skipping or fast forwarding would sure be welcome. It feels overall like it’s a little too impressed by itself..

    1. Try listening at a different time. I was listening around 7/8 PM PDT and it was completely different. Classic tunes, a DJ who knew his stuff, and was totally mellow.

      Since this is a 24/7 station, you tune into a TIME not just simply tune in at the same time and expect something different. I was thinking, poor listeners in India, who have to wake up to a mellow Beats 1, but for me it was just the right thing to take an evening nap.

      1. I would think so. No, I won’t listen to ads or hiphop. So I would guess we have a case of user ignorance as well as error. If I must, however, I’ll stick to my own playlists. I’ll listen to Little Stevie, Bob, and Tom Petty’s radio, but not Dr. Dre’s or any current “popular ‘music.'”

  2. Maybe the worst article of the year. Apple needs a fun discoverable music app. Not subscription, not DRM, not beats 1, not labels… and just add a link to app store… boom. Apple = fun and quality. Apple Music is far from it. Sorry to say.

  3. Beats 1 is anything but an iPod. I really don’t understand this analogy. I have said this before: Apple Music is a botched product. I don’t believe the Ive rumors of him departing. Personally, I think he’s staying but simply taking a lesser role to stay focused on hardware. Software UI is clearly not his niche and Apple Music’s horrendous UI proves just that.

  4. It’s really underwhelming and I feel like the word beta should of been placed on it as it’s glitchy and doesn’t play well my iTunes Match. Why are my playlists not syncing anymore accurately? This is really on of the rare times that I’ve used an apple product and felt “yawn”. Hopefully they will continue to enhance this product in some meaningful ways.

  5. Beats is barely listenable for my tastes, one size doesn’t always fit. I much prefer to listen to KCRW.
    Not sure why I can’t play Beats on my OS 10.7 computer, Apple apparently thinks Beats is so great that I will buy a new computer just to listen to it. From what I can tell it is just a radio station and shouldn’t require a later OS.

    1. You don’t need a new computer. However, it would be good to have an OS that is still supported and get security considerations. You can stay four (soon to be five) OS’s back, but Apple should not be worrying about you either… Just MO.

      1. I have a few macs but the laptop in the shop is just used as a time clock and music player and it works great. My 2006 MBP is definitely not worth upgrading just to get Beats but I’m sure it will get replaced one of these days.

    2. You actually don’t need iTunes to listen to Beats 1. There are open streams available that will play in any steaming music player that can stream from URLs. I can’t tell you what they are – I just saw them listed on Reddit.

      I don’t think you’d be interested anyway, though, and I can’t blame you.

      ——RM

  6. An iPod is something the user controls and it becomes a reflection of their tastes. Beats 1 is more centrally programmed bullshit for the sheeple more concerned with what is trending than what is good.

    If I wanted to hear a blathering Kiwi talking over A CHR playlist I can turn on any number of stations that do not require a subscription or Apple device.

      1. I can see the trolls infesting…

        I posted a FACTUAL post: you DON’T need a subscription for Beats 1 and i get one star, only trolls would do that because I’m just quoting a fact.

    1. I’m with you in that I detest rap (and country music). But the reality is that rap is very popular worldwide. If Apple wants to create a successful worldwide channel then some of that playlist will have to contain rap.

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