“In 1997, shortly after Steve Jobs had returned to Apple as CEO, Michael Dell was asked what he’d do if he were in charge of the company. Dell replied, ‘I’d shut it down and give the money back to shareholders,'” John Reeves writes for The Motley Fool. “Apple investors are obviously very thankful Dell wasn’t put in charge. The company’s shares are up over 17,000% since Dell made that flippant remark.”
“The period from Steve Jobs’ return to Apple until his death in 2011 is one of the greatest runs in American business history,” Reeves writes. “During that time, Apple went from being a troubled company in decline to become the most valuable company in the world.”
Reeves writes, “This raises two essential questions for investors: 1. What precisely accounts for this incredible success during Steve Jobs’ second act at Apple? 2. Were there signals available to investors in 1997 that Apple was on the verge of its dramatic upward trajectory? The excellent new book Becoming Steve Jobs, by Brent Schlender and Rick Tetzeli, provides us with valuable insights into these two questions.”
Read more in the full article here.
MacDailyNews Take: We heartily recommend the book Becoming Steve Jobs.
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