“I’ve begun to think that even were Jobs still around, Cook might still be the better choice for CEO in this day and age,” Dan Moren writes for Macworld.
“Can you imagine Jobs being as receptive as Cook was to calls for improved diversity at Apple? Or embracing social media? Or posing for selfies?” Moren writes. “Yeah, me neither.”
“That Jobs was a genius at what he did is difficult to deny, and there’s no doubt that he could be charismatic when he felt like it, but in a time when concerns often revolve around issues like transparency and responsiveness, it’s hard not to think that his secretive and often waspish shtick might begin to wear thin,” Moren writes. “Meanwhile, Cook’s more relaxed grip and good-natured charm go a long way towards softening the company’s image — even as it continues to do business with ruthless efficiency.”
Read more in the full article here.
MacDailyNews Take: Tim Cook is the right CEO at the right time for Apple, but, boy do we wish Steve were still Chairman today (no offense, Art).
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]