Apple may remove “Google as its default mobile search engine on Safari,” Meg Garner reports for TheStreet. “If Apple does not renew its deal, Microsoft-owned Bing is the current frontrunner for the slot, according to industry analysts.”
“Safari was the most often used web browser in May, taking 52.9% of mobile and tablet usage in the United States. Google’s own web browsers’, Google Chrome and Android, which compete directly against Safari, took in 32.1% and 9.5% respectively, according to StatCounter,” Garner reports. “Bing has been the default search engine for Siri requests since 2013. Apple announced at its Worldwide Developer’s Conference in 2014 that Bing would also be the search engine behind Spotlight.”
“Google’s role on the iPhone has repeatedly been downgraded, particularly once it created Android,” Garner reports. “Google is estimated to generate $15.3 billion in annual gross mobile search revenues with $11.5 billion coming from iOS search revenues and another $2 billion (including $3.7 billion in traffic acquisition costs paid to Apple) coming from being the default search engine on Safari, according to a May research analyst report by Goldman Sachs.”
Read more in the full article here.
MacDailyNews Take: Let the rueing grow ever more severe.
Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them. – MacDailyNews, March 9, 2010
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