Metallica’s Lars Ulrich backs Apple Music after its Taylor Swift moment

“Apple Music may have been bashed by Taylor Swift, but Metallica legend Lars Ulrich says he welcomes the streaming service and added, ‘I think that Apple is just about the coolest company in the world,'” Emily Smith reports for The New York Post.

“Apple this week reversed its payment policy after Swift wrote an open letter to the company saying she would not allow them to stream her album ‘1989’ because she didn’t approve of the three-month free trial given to subscribers,” Smith reports. “Speaking at Cannes Lions, drummer Ulrich said he and his Metallica bandmates were excited about the launch of Apple Music’s streaming service. ‘I think that Apple is just about the coolest company in the world. I am a huge supporter of Apple and all their products, and I have been fortunate enough to meet most of the people there, a lot of the people who make key decisions, and I feel very safe with them,’ Ulrich said.”

Smith reports, “Adding that the band had relationships with Apple leaders including Tim Cook and music mogul Jimmy Iovine, he continued, ‘It’s going to be very exciting to see what they do. As a music fan, you are excited to see where they take it, and Metallica is going to be [involved]. We’ve given them access that we do, and they are going to get it out there.'”

Read more in the full article here.

MacDailyNews Take: We love it when a plan comes together.

How Taylor Swift became music’s most powerful voice – June 23, 2015
Apple Music to pay rights holders on a per-stream basis during three-month free trial – June 22, 2015
Taylor Swift wins streaming battle as Apple backs down on royalty payments – June 22, 2015
Apple responds to Taylor Swift, indie label complaints; will pay royalties during Apple Music 3-month free trial – June 22, 2015


  1. I am sure Lars is fine with giving away 3 months free. He can easily afford it. TS was not against streaming or the apple music service she was against the 3 months free for those who are not sitting on bags of money like Lars. You know the little guy. If anyone would bother to read things like the whole letter she wrote instead of this piece ONLY.

  2. Every news outlet has mentioned that Apple is going to introduce a 3 month trial of a new streaming music service in 7 days. You can’t buy that kind of coverage. I’m thinking Apple and Taylor are in cahoots. Next they’ll be naming a major new programming language after her.

    1. One star … unless you were trying to be funny, in that case you forgot the /s. Many people are like me… we are just NOT THAT GOOD at humor. LOL

      Just saying. 🙂

    1. I don’t recall anyone mentioning his merits as a drummer. The fact is that he’s been in the music business for a long time. Metallica started from nothing and became one of the most successful bands in history, so he knows a thing or two about the subject.

  3. As Apple’s most important products in 2015, there was no reason not expect many users in Apple Music, particularly coming from Apple in the WWDC conference in June last. This product according to many people worthy of what Apple for its music service a true pinnacle Apple standards. With large iOS user base as well as the loyalty of users, Apple Music with what characteristics data outperformed its rivals as Google Play Music typical of the Android operating system? Here are 7 points to show the superiority of Apple versus Google Music Play Music.!

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