“Audio-equipment maker Monster LLC is discovering that all is fair in love and law,” Daisuke Wakabayashi reports for The Wall Street Journal.
“Monster says Apple Inc. revoked its authority to make licensed accessories for Apple devices after Monster and its chief executive sued Beats Electronics LLC in January,” Wakabayashi reports. “Monster said the move was retribution for the lawsuit against Beats, which Apple acquired last year for $3.2 billion.”
“Monster’s general counsel David Tognotti said Noreen Krall, Apple’s chief litigation counsel, told him that their agreement was being terminated, effective May 5, because the relationship between the two companies is no longer ‘mutually beneficial’ in the wake of Monster’s lawsuit. According to Mr. Tognotti, Ms. Krall said the suit would “destroy the working relationship” between Apple and Monster,” Wakabayashi reports. “Monster can continue to sell the Apple-licensed accessories through September, but had to stop manufacturing new ones.”
Read more in the full article here.
MacDailyNews Take: Remember the following if you’re ever prompted by some sales drone to overpay for the nothing extra that Monster cables promise to deliver:
“In true Silicon Valley fashion, [Monster CEO Noel Lee] started out in his family’s basement: taste-testing different varieties of copper wire until he found a type that he thought enhanced audio quality. Then, also in Silicon Valley fashion, he marketed the shit out of it and jacked up its price: Monster Cable. Before it was ever mentioned in the same gasp as Dre, Monster was trying to get music lovers to buy into a superior sound that existed mostly in imaginations and marketing brochures,” Sam Biddle reported for Gizmodo back in September 2013. “‘We came up with a reinvention of what a speaker cable could be,’ Noel Lee boasts. His son, Kevin, describes it differently: ‘a cure for no disease.'”
Much more in the full article here.
[Thanks to MacDailyNews Readers “Brawndo Drinker” and “silverhawk1” for the heads up.]
Monster lawsuit accuses Apple’s Dr. Dre And Jimmy Iovine of ‘fraud’ and ‘betrayal’ – January 7, 2015
Monster sues Apple’s Beats Electronics, founders Dr. Dre, Jimmy Iovine claiming fraud – January 7, 2015
Monster CEO sounds a little bitter over Apple’s planned $3.2 billion Beats acquisition – May 14, 2014
Apple sues headphone entrepreneur for claiming to be Beats co-founder – September 30, 2014